Jul 31 2009

80/20 Rule – 5 Considerations For Internet Companies

The Pareto Principle relates to a variety of economic and business situations and informs us that something like 80% of the effects are derived from only 20% of the causes. This concept is also regularly referred to as the “80/20 Rule” or the “Law of the Vital Few”.

The Law of the Vital Few is named for Italian economist, Vilfredo Federico Damaso Pareto who, in 1906, documented that 80% of the land in Italy was held by only 20% of the populace. Soon after he recognized that same un-balanced relationship worked for other disciplines as well (e.g., gardening).

Notice that the 80% and 20% figures are not firm proportions; to be more precise, it is merely the unequal allocation that is important.

1. Individual Implications:

The Pareto Principle encourages you to stay constantly alert to the 20% of the possible daily tasks that really impact your profitability. Given the intricacy of prevailing society, and especially the information glut introduced by the WWW, it is very easy to become overwhelmed and start focusing on things that (though they may be “urgent”) are not exceedingly important in impacting your business success or your profitability.

Reduce Your “Action List”

* Of all the items on your “To-Do List,” only 20% will actually affect your business success.
* Delete entries that are simply time wasters and really not important.

Concentrate on Your Positives, Not Your Negatives

* 20% of your work will cause 80% of your results.
* Automate those things that can easily be automated.

Stay Focused on the 20%

*Knowing the critical 20% helps you allocate your time efficiently.
* If problems do surface, and something has to get dropped, make sure it isn’t one of the vital 20%.

The “80/20 Individual” takes the Pareto Principle to heart and applies its findings to everyday life and everyday tasks. S/he concentrates on – and capitalizes on – individual strengths.

2. Customer/Product/Service Implications:

Define the term “Product” to include both real (i.e., physical) products as well as services and determine how the following generally accepted statistics might impact your business.

Recognize Important Customers & Best Performing Products/Services

* 20% of customers account for 80% of profits.
* 20% of products account for 80% of sales.

Repair Product and Service Difficulties or Stop Offering Them

* 80% of customer service problems center around the same 20% of products or services.

Ignore “customers” that are really just kicking tires and don’t waste your time and resources on products and services that have a negative effect on your bottom line – draining time, energy, and money that could be better used elsewhere.

3. Website Implications:

Distribution is about getting the products to the customer, and in an internet world, much of that distribution happens via one or more of your websites.

Recognize Your Key 20% Websites

* 20% of websites account for 80% of the visitors.

Determine Important Traffic Patterns

* Roughly 80% of your visitors see just 20% of your website pages. (This figure holds true for both business to business and B2C, but may not remain true for pure content sites.)

Assess Your Web Traffic Reports

* You’ll find that a few keywords, search engines & websites give you the lion’s share of your hits.

The Pareto Principle can help you as you apply SEO to your pages and optimize traffic patterns.

4. Management Implications:

Small companies, such as the bulk of internet businesses, drive the nation’s economy. Your internet business will benefit if you understand how Pareto’s Principle affects your bottom line.

Evaluate Your Sales Force (Including Affiliates)

* 20% of a sales force produces 80% of the annual results.
* The best 20% of any group is frequently at least 16 times as useful as the remaining 80 percent.

Just as major corporations need to manage their employees, you’ll need to identify key performers, develop them, and encourage them if you want your business to be profitable.

5. Advertising/Marketing Considerations:

Use Pareto’s Principle to help you make good choices about your marketing and advertising strategies.

Pinpoint Your Top Performing Ads and Marketing Promotions

* 20% of your publicity will make 80% of your campaign’s outcomes.
* 20% of a marketing promotion will generate 80% of the outcomes, etc.

Pinpoint your winning ads, and the placements that produce the greatest results, then test – test – test, constantly tweaking them to make them even better.

If you’re operating a small, online business, you’ve probably already discovered that there are many things vying your attention at any given moment. One of the biggest challenges you’ll face each and every day is choosing how to spend your limited assets.

Uniform application of Pareto’s Principle will help you grow your business’ productivity and overall efficiency, thus increasing your ROI.

Click the following link if you’d like to understand how to apply Pareto’s Principle by taking advantage of the MaxPro System and proven processes from one of the leading internet gurus.

Jul 31 2009

Merchant Account, Credit Card And Your Business

Merchant Account, Credit card and Your Business

A merchant account is a crucial business component in growing economic for most business men. Merchant accounts provide business owners to receive cash from credit cards, debit cards, a gift card and other online electronic transactions. Normally a merchant account transaction is referred by credit cards.

When a customer uses a credit card to do the payment, a merchant who gets the payment should have a credit card terminal to accept the e-payment. That’s why a merchant must apply to a merchant account company to obtain the facilities. However not all merchant will be approved for a merchant account. The issue could be because of a bad credit card history payment of the entrepreneur. So if you arrange to apply for merchant account services, you should pay all your credit cards bills. It will be better if you do a good payment for the last 6 months.

If you have a worldwide industry online and you are seeking a lowest Offshore Merchant Account provider, I would like to propose Intelli Collect company to you.

As an online business owner, I do online transaction by Paypal each day. Paypal has become a modernization online transaction system. It aids trader to deliver and obtain dollar simple and quick. Unlike merchant account, anybody is able to register to Paypal with any type of credit history and start doing transactions within minutes. Even Paypal is the most favorite online payment, I prefer use a merchant account service to collect the payment. Because the percentage of transaction fees by Paypal is enough big quantity for me.

* What is the most benefit of using offshore merchant account?
I already run 2 years online industry, one of the benefits of Offshore Merchant Accounts is tax reduction.

Can I use merchant account service if I run an offline business?
Yes, you can. Merchant account services can do the deal for both, online and offline business. If you have a store and you want to accept the payment using merchant account services but you will find transaction fees. The fees are various for each merchant account provider. You also will have other fee including monthly minimum, authorization, statement, annual and chargeback fees. A chargeback fee is only charged if there is a rejection credit card transaction for a reason.

What are the requirements to submit an application for a merchant account?
To apply a merchant account service, you must provide your business license, business place, owner credit card history and other essential data. Then a merchant account company will proceed your application working together with a bank that will supply the credit card terminal and other payment facilities.

You should need to find out here more guides about Offshore Merchant Account. And if you plan to submit an application for a merchant account service, we recommend a great resource that has the lowest merchant fees and free annual fee here http://www.intelli-collect.com/creditcard.html.

Jul 29 2009

How To Find A Great Online Virtual Assistant

An effective virtual administrative assistant will help your business operate more efficiently. A strong VA costs less than a traditional employee, and can help you free up time so you can generate more revenue. You do not need to worry about paying benefits to a virtual assistant, or provide vacation pay. EI does not cost you a dime when you hire an online virtual assistant. In many cases, you can even hire a virtual assistant for only 2 hours. That kind of flexibility can be valuable for your business.

Despite these attractive advantages, many people fear using an online virtual assistant. A lot of business owners and executives do not ask themselves the right questions when they are searching for a virtual assistant.

If you are serious about saving money for your business by utilizing a good virtual administrative assistant, please consider the following when you conduct your search:

- What is the project or task that you need the virtual assistant to tackle? Carefully consider the breakdown of the task or project. How long would it take you to complete the task? Think about how you would complete the assignment and write some notes. This will help you communicate effectively with your potential virtual administrative assistant.

- What is your budget? How much money can you dedicate to a VA? Figure out roughly how many hours per week/month/day you will use your virtual assistant. Maybe you have a small project for only a few hours? That is a good type of first assignment for a virtual administrative assistant. You can test the flexibility of your virtual assistant, and gain an idea of their skill level.

- How much is your time worth? You should figure out exactly how much you cost per hour – think about it – if you can bill yourself out and make money while a VA handles your regular administrative duties, your bottom line will increase. Let’s look at an example:

If you make $150 an hour, and you hire an online virtual assistant to handle your administrative tasks for $40 an hour, you can charge yourself out instead of handling projects/tasks more suited for an assistant….. and make $110 an hour instead of making nothing. Would you rather handle tasks suited for a virtual administrative assistant, or make $110 an hour providing your services to a client?

Make sure that you consider all of the above questions before conducting you search for an online virtual assistant. A good place to start is online. Examine a few different virtual assistant websites. Consider the following:

- Is there a Privacy Policy or Terms of Use? Scroll all the way to the bottom of the website. Can you see links containing a privacy policy? Ensure that the VA will not sell your information to any third-party.

- Does the online virtual assistant belong to any organizations or associations? A lot of VA’s will belong to an association. An example is the CVAC (Canadian Virtual Assistant Connection). Does the VA belong to any local Chamber of Commerce? Membership in associations and organizations provides legitimacy to a VA!

- Are the rates and services listed? Listing rates adds a lot of credibility to a VA website. Many people have been ripped off by VA’s who charge ridiculous rates for poor service. Make sure you are clearly aware of the VA’s capabilities and you have a good idea of the rates for their services. A good online virtual assistant will have a transparent business – what you see is what you get!

A strong, stable virtual administrative assistant can be a huge asset to your business if utilized correctly. By asking yourself the right questions and finding the right VA, you can increase productivity. Make sure that you check out the websites of the VA’s you are considering for credibility.

My recommendation for a virtual administrative assistant is Stacey Taylor of My Right Hand VA. She is a successful virtual assistant that is professional, efficient, and intelligent. My Right Hand VA provides flexible, off-site, cost-effective, quality virtual administrative expertise to business professionals who may not have the time or necessary in-house resources to complete certain tasks or projects.

Jul 29 2009

Learn How To Avoid Scams And Find A Legitimate Business

These are certain a few of the legitimate business for entrepreneurs .If you are considering start your own home business then let me tell you, finding a good legitimate program that actually pays you is harder to find than most people.

Check for the cheat of ‘get-rich-quick’ schemes and other scams is easy and most of us fall into the trap one time or the other. Because it is difficult to guess whose offer is legitimate and whose is illegitimate. There is no face to face conversation between two parties and it makes things all the more difficult. You can view that the most often asked question is- “Can you tell me of a legitimate business where I can make money?’

Fortunately there IS an answer to this question. To get the answer to this simple question, you need to keep these simple points in your mind whenever you are offering a money making business opportunity, so that you can quantify whether the business opportunity is actually legitimate or not.

1. Do a little research. Ask yourself: How long has this business been around? Most ‘get-rich’ quick’ programs don’t survive more than a few months, or at most, a year. Do you personally know anybody who works for that company? Ask him what he thinks about the company and how is he paid. Also see if the company has a good support team-whether a human answers your questions, or are the answers generated by a robot. Before ruin for any business opportunity, find out what their aim is and what they are all about

2. Does the company’s product have any lost of solving people’s problems? Does it offer solutions to its clients? The questions are simple well but often ignored by most people. How will potential clients be benefited from the company’s products/services? A legitimate work at home business will offer solutions and services that will help solve the problems of their clients.

3. What type of marketing/promo materials does the business offer to its affiliates? In order to sell any product or solution, you need not only traffic but targeted traffic (i.e., people who are actually interested in your products). A legitimate business opportunities would offer various promotional materials to its affiliates in order to use them get targeted traffic to their websites. These promotional materials can be in the form of banners, text ads, classified ads, endorsement emails, image ads, pay-per click ads, articles, newsletters, free reports, etc.

4. What is the price of the products/services the company has to offer? Will people actually buy their products at the suggested prices, and more importantly, will you make a good income by promoting the company’s products? If the price of the product is too low, then it would be hard for you to make profits. What different competitors are charging for the same type of product? Do a google search to see if the company’s products are worth promoting.

5. What is the cost for you? What would be your ROI (return-on-investment)? What is the quality of the products for sale by the company? Do they offer good customer service? How will you market their products? Will the cost that you spend on advertising their products be really worth the income you would be making from the company? If you have answered all these questions, then you would be able to determine if it is worth promoting the company’s products. If you are spending loads of cash in promoting the products with no profits, then you are only losing money.

Fact:
Did you know?
Legitimate Business Opportunities is controlled, operated and administered totally within Legitimate Business. if you do special research, it is possible to find legitimate business.

Here, we shall information about some of the most popular legitimate business ideas for entrepreneurs. Answer the questions above, and decide if the opportunity is truly worth all the hype. Don’t cut any corners and analyze everything carefully.

Read timely info about web traffic – welcome to your own knowledge base.

Jul 25 2009

Why Are Affiliate Sales Recommended For Newbies?

Firstly, don’t think that affiliate sales are only suitable for beginners! It is one of the most popular and profitable marketing techniques that is used by nearly all the major internet marketers.

Affiliate marketing is particularly suitable for newcomers to the internet, because:

* You don’t need to have a website

* You don’t need to have any of your own products to sell

* You don’t need to set up payment facilities and collect money

* You don’t need any technical knowledge

* You don’t need a massive budget to get started

In fact, it is so easy to set up and get started, that many internet marketers do nothing else but promote affiliate sales through the these following methods that I recommend.

5 Recommended Ways To Promote Affiliate Sales:

* Mailing Lists

* Ezine Ads

* Article Submissions

* Press Releases

* Pay Per Click

How Easy Is It To Find Affiliate Programs?

There are litrerally thousands of affiliate programs available for you to choose from. They cover just about any topic you can think of and offer a variey of different payment schemes and reporting facilities.

For example, if your area of interest is “dog training”, then you can do a Google search using the following search terms: “dog training affiliate programs” without the quotes. When I last did this search it returned over 4 million results. So you can see, there is no shortage of affiliate programs.

Another good tip is look for an affiliate link on any website that interests you. The easiest way to do this is to click on your browsers “view button” and select “source”. This will load the content of the page into Notepad and you can then do a “find” for “affiliate” or “partner” to see exactly where their link is, if they have one.

The first thing you need to do is get some help in the form of step by step instructions and coaching videos designed specifically for newbies.
Firstly, don’t think that affiliate sales are only suitable for beginners! It is one of the most popular and profitable marketing techniques that is used by nearly all the major internet marketers.

Affiliate marketing is particularly suitable for newcomers to the internet, because:

* You don’t need to have a website

* You don’t need to have any of your own products to sell

* You don’t need to set up payment facilities and collect money

* You don’t need any technical knowledge

* You don’t need a massive budget to get started

In fact, it is so easy to set up and get started, that many internet marketers do nothing else but promote affiliate sales through the these following methods that I recommend.

5 Recommended Ways To Promote Affiliate Sales:

* Mailing Lists

* Ezine Ads

* Article Submissions

* Press Releases

* Pay Per Click

How Easy Is It To Find Affiliate Programs?

There are litrerally thousands of affiliate programs available for you to choose from. They cover just about any topic you can think of and offer a variey of different payment schemes and reporting facilities.

For example, if your area of interest is “dog training”, then you can do a Google search using the following search terms: “dog training affiliate programs” without the quotes. When I last did this search it returned over 4 million results. So you can see, there is no shortage of affiliate programs.

Another good tip is look for an affiliate link on any website that interests you. The easiest way to do this is to click on your browsers “view button” and select “source”. This will load the content of the page into Notepad and you can then do a “find” for “affiliate” or “partner” to see exactly where their link is, if they have one.

The first thing you need to do is get some help in the form of step by step instructions and coaching videos designed specifically for newbies.

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Read crucial suggestions about one way links – your own guide.

Jul 24 2009

Discover Tips On The Best Online Business Ideas

As there are a great variety of ways for you to make money on the internet, if you are in a hurry to earn extra cash, you will need the best online business ideas there are.

Opposite to what other people believe, however, it is not the popularity of the best online business ideas that leads to success. The effort that you are prepared to put in on a consistent basis will determine whether the best online business ideas will be successful.

Here are some common income generating online jobs and it is up to you to decide whether or not they are the best online business ideas for your situation.

Online Stores

Starting up online stores is one of the best online business ideas for a lot of people. We are all naturally tradesmen that is why. If you have enough capital to invest on a particular product, and if this product has a significant demand at the moment, you can surely earn online income by putting up an online store.

Online stores are definitely less expensive compared to actual shops. The cost of an online store is a small fraction compared to the money that is needed just to keep up with the rent of a real shop. However, maintaining purely online stores can be quite a challenge. You will find that online stores can be pretty limiting, especially if you are selling clothing, goods or food.

The best thing for you to do is to look for a product that can be sold without being tasted or fitted. It is safe to sell souvenirs like stuffed animals, free size caps, mugs, key chains and accessories online. Competition is the only thing you need to worry about here. You can compete with other online stores only if you can offer competitive prices, quality products or both. Once again how well you have researched your niche market will depend on this. Your sales pitches, your website design, and your sales approach are decided for you by your niche market.

Article marketing

If you are really more of a writer, and you don’t like selling actual products, you can probably market your talent as a writer instead. Web content writing services are offered by a lot of online firms. Your best shot at making extra income online if you’re in this field is to become part of a pool of writers doing article marketing. You should be prepared to write website content, ebooks, and opt-in sales copies. As in any other types of writing, this is all a matter of getting used to it. A good command of the language and ample research skills are all you really need in this job.

Make Money Tutoring Online

With the rise of the internet you no longer need to limit your tutoring to your neighborhood or school. For college students who are trying to earn a little extra money online tutoring is perfect. Companies online are hiring home based tutors who are adept at handling online messaging devices. During your free time you can talk to your students over the phone, and teach them how to do math or understand science better. All you really need to have for this job are good communication skills. This job should be easy since you will be teaching high school or middle school kids. It just involves brushing up on knowledge you already possess. The companies will provide electronic textbooks for you to follow as well.

Bear in mind that success with these online business ideas will be determined by the commitment and hard work that you are prepared to put in on a consistent daily basis.

For pragmatic tips about paid survey – study quoted publication.

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Jul 22 2009

Want Money? Buying Cheap Advertising On No Work Cash For Your Affiliate Links Or For Your Website

Hi, I’m gonna talk about a brand new website I just tried for an advertising campaign and it worked GREAT! Here is the deal: if you are serious about making money online, think about buying PPC advertising on No Work Cash. This website didn’t made me a millionaire, however, it did get me a lot of money and here is how YOU can do the same with or without your own website.

1. The startup
To start you need to sell something online. If you don’t already have your own website, you can promote another website and get 50% of each sells. I suggest casinos because it is my personal best income as an affiliate.
http://www.gamblingfederation.com/~176124gnJ/P/en/
click the link above to get a 50% share of this 16 billion a year market.
If you do have already your own web site or if you do but it does not sell any thing online, simply jump to step 2.

2. Advertising
If you have a website or you just joined an affiliate program such as http://www.gamblingfederation.com/~176124gnJ/P/en/ you are now ready to promote. You need as many people as possible to buy your products so ADVERTISE! With No Work Cash, you can buy Unique Clicks for as low as 30c per click. They guarantee unique visitors from a 24h cookie and I really don’t know how they do it but their members are RICH and they buy everything! I sold casino games as much as my personal items on Ebay from my garage. To buy clicks from no work cash, simply go on http://noworkcash.com/advertise.php?r= and select the number of clicks you want (from 500 up to 100000). You can buy advertising for all your online selling, affiliate products, Ebay items, paid memberships… They even allow Porn and Gambling so you could sell dirty movie online for only 30c per click !!!

3. Waiting
Then, when you bought your unique visits, you just need to wait and look your money go up. Your sells should double or triple (I sold 3.2x more in average on ALL my web sites)

I wish you a good success, just like me, do all your money online and live out of this easy income.

Becaume a member of No Work Cash today for free and make money online. You don’t need to be a member to advertise on No Work Cash, though, it is an extra income and who doesn’t like extra cash for free. By joining, you get paid 25c per click you make on other people websites (people who bought advertising, just like you) and like that you can get back 25c out the 30c you paid to advertise. Also, you get paid 5c every time a referral makes clicks, that’s huge! You can easily make an extra 20,000$ per year on no work cash.

This is NOT sponsored or related in any case to NoWorkCash.com. This is my personal suggestions and my personal experience. You are NOT guaranteed to sell as much as me doing so.

Find helpful tips for free traffic – welcome to your own tips store.

Jul 21 2009

How Do I Bid?

Your Rights as an eBay Buyer.

When you buy things on eBay, you pay the seller before they send you anything. This means that you, as a buyer, are vulnerable to all sorts of problems. You might not get the items you have paid for, or they might be damaged or faulty. Luckily, you have two very important rights when you buy on eBay.

The Right to Receive Your Item.

Maybe the seller never sent the item, or maybe it got lost in the post. Whatever happened, you paid for the item. If it doesn’t arrive in the post as described, you have the right to a replacement or a refund, whether it’s the seller’s fault or not.

The fact that you bought something on eBay doesn’t mean that you don’t have the exact same rights that you would have if you bought it in a shop (these rights are pretty much the same all over the world). Plus, under eBay’s rules, the seller isn’t allowed to change their mind about selling you the item: once the auction ends, it becomes a contract – you must buy and they must sell, or face eBay’s penalties.

The Right for Your Item to Be as Described in the Auction.

Sometimes sellers don’t wrap items properly, and so they get broken. Occasionally they write descriptions that are misleading or just plain wrong to begin with, leaving out vital details that would have caused you to change your mind about buying. If this happens to you, you again have the right to a replacement or a refund.

So How Do I Use My Rights?

First, you should take it up with the seller – most will be responsive, as do not want to have their reputation damaged when an upset buyer leaves negative feedback for all their future buyers to see. If that doesn’t work, report them to eBay.

For more information visit How to start business online or How to start business online from home

While eBay don’t have many people handling complaints, they do have a relatively effective set of automatic process to handle common problems buyers and sellers have with one another.

Finally, if that doesn’t work, then you should seek advice from consumer groups in your country, and as a last resort from the police. You should never have to get this far, though: problems on eBay that can’t be resolved easily are extremely rare.

Don’t Be Too Quick.

Remember not to get too annoyed and be unfair to the seller: nice sellers have agreed to give me refunds for undelivered items, only for me to find out a few weeks later that they were being held for me at the post office! Always try your best to communicate and think of everything that might have gone wrong: eBay works best when buyers and sellers sort out their problems together, instead of reporting each other to the authorities straight away.

More often that not receiving what they paid for, buyers have an altogether different problem: they knew what they were paying for, but didn’t realise that what they were paying for was overpriced, low quality or a scam. The next post will give you a list of tips on how to avoid being ripped off on eBay.

For more information visit How to start a business

 
Jul 21 2009

Online Marketing Using Articles – How You Can Achieve It?

You’ve seen articles and you’ve read them as well. At this time you want to identify the secrets to marketing using them.

Internet marketing using articles is the fastest developing and simplest method to earn money in marketing. Wouldn’t you like to wake up to yet one more large payment in your Paypal account? Wouldn’t you like to select and choose the hours you work?

Let me share a few of the extremely cherished secrets of Internet Marketing with Articles!

There are boat loads of people out there who are living the existence you have constantly desired thanks to articles marketed on the internet. People who don’t have a college degree. People who started out with nothing more than the craving for cash – and an adequate amount of it to give up their tedious, boring jobs.

I am going to tell you how they do it! They won’t like it as they don’t want to share the big money earnings they are making from online marketing using articles, but it’s time for you to learn the greatest means to earn the cash you desire.

Now I am not saying it will occur overnight as nothing worth having comes that simply!

But using a small amount of sweat equity you too can be watching your bank account grow enormous from the earnings you’ll see come rolling in on a steady basis from your online marketing articles.

Internet marketing using articles is simply a matter of writing an article to advertise something on the web and including the correct keywords so that the search engines like Google will pick it up and include it in the results.

You have to be acquainted with how to write those articles for online promotion so that they are at the peak of the heap when someone is looking for whatever it is you are advertising. Each time someone clicks on that link to your article, it is a solid and qualified lead. Load your page with AdSense advertisements and get in the top 10 results for Google search and you will be able to watch those dollars come rolling in all for free!

Affiliate programs are out there in the hundreds of thousands all needing online advertising that you can supply with articles.

You don’t have to know HTML
You don’t have to possess a website
You don’t need technological skills
You don’t need to distribute any goods
You don’t need to employ anybody
You don’t have costly overheads

All you have to do is write a short article of perhaps 300 words promoting a niche product. Then, you will have to distribute the article by means of either manual methods, a software designed for this purpose or an online distribution service. As soon as this is all completed, you can then basically sit back and wait for the bucks to start rolling in.

Check out these links for more information on a Best Work From Home Opportunity and Google Small Business

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Jul 18 2009

Why Business Logos Are So Important

An effective logo design allows customers to connect with the brand instantly by giving them something to recall. The logo is literally the face of your brand and needs to instantaneously display everything that makes your company stand out from the rest. Coming up witn the perfect logo for a brand is one of the most difficult graphics tasks around. That one small graphic design needs to express everything about the brand at a glance from a customer or client.

A good logo designer will consider many practical as well as aesthetic components. How extensively will it appear on different media such as letters, products, signage or online? This is important because it affects how many different colours the logo should use and how simple or complex it can be.

Size and complexity is also dictated by the media you intend to use. A logo that looks great on a letterhead or business card may not work when it’s enlarged to a poster, sign-written on your van or on a bus side advertisement. An equally important element of the logo design therefore is not just the style and choice of image or font, it’s how well the design will work no matter where it’s used. Compiling a literature hierarchy or planning out all the potential uses of the device is equally important in order to see how logo examples will work across a variety of media, substrates and environments.

Increasingly nowadays, business logo design has also to take account of how the desired image will come across via a computer screen. Something that works well on paper might not suit the internet, which is fast becoming one of the most important ways to communicate business ideals and promote a company and its products. Certain fonts do not come across well on a screen and colour palettes often differ dramatically, depending on the monitor make and resolution. Using bright contrasting colours might look great in print but will often not work at all online.