Everybody who deals with Online Affiliate Business should comprehend that when building a website for your Online Affiliate Business, the idea is to create traffic and get sales conversions. The following focal step that should be done after you have chosen a niche is to place the right keywords on the site. Wile doing this it is necessary for you to bear in mind that the search engines are looking for relevant information when crawling your site. Besides, when it goes through the page, it will be looking from left to right and in other words it means that your SEO scheme should be set up in the proper way.
Actually, there are several ways to promote your website and right SEO strategies are critical for all those types. That is the reason why it is very important to find the most searched keywords with the least amount of competition.
It is also worth for you to bear in mind that having the right SEO strategy will assist you to make money easier and faster.
It goes without saying that each home based business is unique simply since there are different people running their own. Well, in this article we are talking about Online Affiliate Business and if the case is that you don’t use SEO the right way, your online venture could be over before it even gets started.
So, we are here to help you to find out everything that is necessary to succeed in your Online Affiliate Business.
In order to provide you with more helpful information and better understanding of the significance of SEO strategies for your Online Affiliate Business it should be stated that there are some common starting points that if applied to your site, the greatest results would be received.
The items that matter most for SEO are the subsequent:
1. Page Title. It is incredibly essential for you to make sure it is relevant and descriptive for the content of your page. It is also worth for you to bear in mind that the more text on your page, the easier it is for Search Engines to figure out what your page is about.
2. URLs. It goes without saying that they as well need to be descriptive and relevant.
3. Meta keywords
4. Meta descriptions
5. Semantic markup. It means that you should use appropriate tags for header elements, etc.
6. “Link-worthiness”.
7. It is additionally important for you to be aware of that keyword density is essentially the number of times the keywords are used on your page relative to the whole number of words on the page
8. Keyword research. There is no need to mention that this is the key to your Online Affiliate Business.
9. The other important fact for you to be aware of is that it is critical to make certain your site is not made up of graphics alone. As a matter of fact these cannot be read by the search engine spiders that come a-crawling.
10. You should employ natural, understandable language that conveys the message of your website and involve keyword phrases you want your site to rank highly for.
11. It is critical to make sure that title tags and link anchor text all crack with the visible content on the page.
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Every day thousands of people start their own online home business. However, almost as many will fail on their attempts to make money because they do not take the actions required in order to achieve a success. If you want to increase your online income, there are some ways you can use to make that as effective as possible. Let’s talk about that.
1. Network
As with any other profession in the world, it is vital you take the time to network online. The more people you know the better off you are. There are millions of websites all trying to capture the attention of internet surfers. Making friends through a number of different social networking sites can help you to increase your income online more than you can imagine.
2. Multiple marketing techniques
You are probably well aware of how important it is to promote the heck out of your online home business. However, it is vital you understand the importance of using several different marketing tactics in order to reach your entire target audience. This means joining social sites, posting in forums, writing articles, and even paying for some advertising. You never know where you will spot your target market, making it all more important when you try to locate them anywhere and everywhere.
3. Pursue multiple online home business ideas
The great thing about the internet is that there are no limits as to how many online home businesses you take advantage of. Even though it can be a little bit confusing at first to start with several opportunities, it is possible to create multiple streams of income. By having a website you have the ability to earn online income by selling your own products, promoting affiliate programs, earning money off of information products, and even making money promoting freelance work. The sky truly is the limit.
4. Invest in e-books and information products
The whole point of people making e-books and creating information products is to provide people like you a way to increase your knowledge on a particular niche. It is not good for your business if you think that there is nothing more to learn. It is impossible to know too much. That is why it is wise to invest a little bit money now and then and buy some new high quality e-books or information products to expand your knowledge.
5. Ask the experts
Similarly to referring to e-books and information products do not be afraid to ask the experts. There is always someone above you who knows more and has far more experience than you. Often these experts will be happy to help you in what ever assistance you may need. You can only win from taking the advantage of the advice you get from someone who has been extremely successful in what you are doing.
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Making money on the internet is (at least in my opinion) really exciting and rewarding. What makes this opportunity so tempting is that everyone can do it. You do not have to be some internet guru to become successful, or most importantly, you do not need much money to get started. In this article we will talk about three excellent online home business ideas that you can use and start making money with very little investments.
1. Join a network marketing company. Usually a minimum amount of investment is $100 initially. That will depend on the program you join but you can find a good quality mlm business for less than that amount.
Whenever possible choose a product line that is primarily internet based. This makes it easier to enroll people worldwide and build a very large business much faster.
Also internet based products require no shipping so customers can access the product quicker. Examples of this include membership sites, discount cards, domain names, graphic designs, website hosting, success training, personal development, and so on.
2. Start your own affiliate marketing business with a niche blog. A great way to do that is to join any membership sites such as the niche power group.
For less than $100 you will be able to choose a niche that appeals to you and have a blog developed in that area. Your blog will serve as a website and will include money making products and prewritten articles designed to attract search engines.
By choosing a membership site such as this you have access to top training to make sure you stay on track to be successful. Many membership sites offer private discussions forums where you can access training from mentors as well as from other members who are building online businesses just like you.
3. Finally, you can start providing writing services for internet entrepreneurs who are looking for quality content at their website or blog. You have to get a website that your potential customers are able to familiarize with your work.
The best way to do that is to start your own blog. This is a great way for people to see the style of writing that you do when you first start out with no customers.
You will want to join PayPal which is free to do. PayPal is the most popular online payment processor company and it is an excellent way to receive the payments from your writing jobs.
In summary, this is 3 online home business ideas you can start for under $100. You may find yourself wanting to do more than one of these, and you can, which is the beauty of starting a business on the internet.
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There is an interesting conversation in the blogosphere. The discussion centers on using bloggers to push products and getting compensated in return. Should bloggers accept monetary payment or any form of remuneration for writing about certain products, services or events on their blogs?
Issues and Views
Now that blogging is spreading like wildfire, drawing large crowds of audience, business advertisers, sponsors and the like are one in advocating it as an effective means of advertising – getting a company’s message out. It is now everyday staple to see advertising on personal blogs. Leading companies like Microsoft, Nokia, and General Motors have even joined the “blogwagon’. Top management executives like Sun Microsystems president Jonathan Schwartz and Intel chief Paul Otellini now blog. It is a fact that word from a trusted source holds much water to consumers. Word of mouth is undoubtedly the most effective form of advertising. Marketing people put a lot of weight into pursuing free publicity. Aware of the massive growth of blogs and the increasing clout and its being a trusted medium, it isn’t surprising that bloggers are being used to promote products, services or events. Blogs have the ability to disseminate information instantly to a widespread audience.
Everyday, more companies are paying bloggers in cash or in kind for promotional spaces on their blogs be it in the form of outright sponsorship or product reviews. Most bloggers keen to keep their blogs financially sustainable openly accept sponsorship and carry ads on their blogs.
A problem now looms. Blogging has no established code of ethics regarding bloggers accepting compensation for blog coverage. The immediate issue bloggers will have to address is whether bloggers can accept payment in any form for writing about specific topics. If yes, a subsequent issue is disclosure and transparency. Certain events have brought these issues into focus. These events have sparked engaging discussions and varied views on the appropriateness of all these going ons in the blogosphere.
Marqui, a Vancouver company that sells communication management services for automating websites announced its experimental program – paying bloggers to mention the company in their blogs. The aim is to increase brand awareness among the powerful members of the software developer community. Marqui signed up 20 bloggers. Under the program, bloggers are mandated to display Marqui icon and mention Marqui in their blog posts at least once a week. They are free to write anything positive or negative. They are at liberty to blog openly about Marqui products or pursue a different approach. In return, they will be paid $800 a month. In-depth details of the program rules together with an FAQ section are posted online in Marqui’s own blog. According to Stephen King, Marqui CEO, the program has been a success. Company mentions on Google skyrocketed. Marqui has been swamped with reader feedbacks on its products. Conversely, the program has drawn many criticisms.
Rob Greenlee of WebTalkRadio commented that it is unnatural to think that a paid blogger would post negative comments about a sponsor. Stowe Boyd, president of Corante’s weblog network threatened that the Marqui program will turn the blogosphere into a graffiti-laden slum where the readers won’t be able to distinguish if a blog posting is genuine or a paid message. In his response, King defended that if a reader comes across a blog and sees the part that is sponsored, certainly there will be skepticism. However, bloggers disclose their relationship with Marqui, write both positive and negative comments without fear of any deletion from Marqui. Another blogger feels that the Marqui program just needs some fine-tuning. Disclosure of payment arrangement between Marqui and participating blogger should be mandatory. Contracts of bloggers should not be renewed based on positive write-ups they provided or whether they are amenable to writing product reviews, be it favorable or unfavorable.
Newsweek revealed that 100 influential members of the tech community, Silicon Valley, were periodically offered products or services in return for word of mouth endorsements (or not). BzzAgent, a Boston company enlisted volunteers to call up bookstores to generate buzz for a particular book, feigning ignorance. A recent service called Pay Per Post patterned after pay per click business model pays a blogger a commission for each completed (clicked) post that promotes the advertiser’s product or service. All these different situations point to a need for some ethical standards bloggers should adhere to. Some basic guidelines have to be set.
Blog Ethics and Standards
Bloggers are known to be non-conformists. This distinct characteristic distinguishes them from the rest in the online world. They are typically beholden to no one. They are defiant in the face of authority. Bloggers comment and spread information according to their own unconventional standards. On the contrary, it is also this freedom that may jeopardize their integrity and thus their value.
At present there are no definite ethical standards that lay down a blogger’s responsibilities and provide a clear code of conduct that will ensure his integrity. Bloggers have no definitive code of ethics but there are some general principles that are widely held. Transparency is the hallmark of blogging. It is one of the weblog’s distinct characteristic and greatest strength. A blogger should be transparent with regards to his actions, motives and financial considerations. Since blogging is a trusted medium, it is to every blogger’s advantage to disclose conflicts of interest (monetary or otherwise) when appropriate. A blogger who is given free access to a service he is reviewing or receives a product for review should disclose said fact. Subsequently, there is an implicit understanding that the blogger will be objective and honest. Anyway, a company should not expect a positive review just because the product was provided for free. It will not do the company any good if a reviewer just sings praises. If there is a problem with the product, the company would surely like to be informed to make the necessary improvements. Readers will be properly informed and form their own judgments. A blogger should in all instances maintain independence and integrity. Lost trust is extremely hard to regain, in some instances, never regained. A very important tenet that any blogger knows by heart is to publish as fact only that which he strongly believes is true. He should be open about his sources, biases and actions.
In a nutshell, using bloggers to push products may be acceptable to some, but others may frown on it. As for bloggers, it is a matter of choice. A blogger may be open to accepting payments to help build buzz for a product on his blog or not. If he does choose to accept compensation, transparency and disclosure are of utmost importance. His reputation is stake.
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As a matter of fact amongst thousands of persons who are in point of fact brave enough to venture into a home based online business only a few succeed in online businesses. So, the natural question is WHY? One of the most crucial reasons for this is that those persons fail to overcome all of the difficulties involved managing a home business. You must consider and be ready that every business has highs and lows and getting frustrated with your own failures could be terrible unless you gain knowledge of your mistakes and make changes to fix the problems. You should not be afraid to start since you always have the opportunity to seek out the help from the mentor who has knowledge in setting up and managing the online business.
Let’s have some more details ion order you can comprehend beter the reasons why persons fail in their online business.
The lack of research prior to startup is considered to be the initial and one of the most principal reasons that cause failure. The truth is that it should be clearly understood that gathering information about the product or service you want to introduce in the market is the primary step of any business. It should be as well mentioned that it is important for you to understand each detail involved in the business you have chosen (information about product, client and your competitor as well).
The other central aspect of online business you should consider is planning. Unfortunately, too frequently people tend to rush into a new business and disregard the stage of online business planning. It is quite reasonable why it is happening so: they are just focused on making money quick and as a result of this they totally forget to plan things that will bring them money. Paradox, isn’t it? It is just impossible to succeed in online business in the case your plan isn’t completed and implemented. As concerning the case that you are in doubt as to how to set up a business plan, it should be stated that you are recommended to consult a business expert.
The next essential point you should take into consideration is prioritizing your work. The truth is that putting things off will never assist you to grow and become successful. It is vital for you to understand that you must plan your day ahead, list the significant things to be done and start working on them. It is also worth for you to bear in mind that planning and prioritizing your work will assist you to be organized and as a result it means that there will be little risk of forgetting to do the important things in your business. It should be also stated that it is principal to operate your time in a productive way rather than just keeping yourself busy. Keep in mind that you need to focus on delivering a high quality product with the highest regard for customer care. You should not as well disregard a vital rule that claims that your clients are the most critical persons in your online business and it is your job and major priority to make them repeat customers.
The last but not least thing for you to keep in mind is that desire is the cornerstone of business and your online business will unquestionably not succeed without it.
We can not also omit the fact that a person has to go through a lot of psychological stress while setting up a business. These are truly great changes in your life. As a matter of fact this is a new life where you will become your own boss and for that reason responsible for the success or failure of your business. It will be useful for you to know that in the case that you are used to working in a group of other people who share the responsibility for the business and you finally become the boss of your own business, it could happen that you may feel stress from the lack of interaction which may make you feel isolated. That is the reason why it is so crucial to find the ways to handle this and other similar stress factors within your online business.
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Have you ever experience being flooded with anonymous comments? If yes, then chances are you have been a victim of comment spam. As with everything on the Internet, spam had also evolved. They are no longer limited to email. Today they can infiltrate and cause havoc in your blogs and Web sites, on which you allow user to leave comments. Comment spam is becoming a serious problem nowadays, which needed to be resolved immediate.
Just what are the reasons behind comment spam? Well, it is to increase their, or in the case of those so-called professional spammer their clients’, ranking in search engines. You see today, in ranking pages most search engines consider how many other Websites have linked to it. Thus, by leaving comments on your site the spammers’ sites can achieve a slightly higher search engine ranking.
So what do you do? Well, first things first – do not take it personally. There are two approaches that you can use in order to stop comment spam. The first one is to learn how to tell the difference between spammers and regular users.
Now this would involve require your posters to identify themselves. This would be an extra step included in the commenting process. This is the most popular approach in avoiding comment spam, and has two options.
The first is called the “Turing Test”. The most commonly used is called the Completely Automated Public Turing Test to Tell Computers and Humans Apart or simply CAPTCHA.
It entails adding to your site’s comments area an image that contains a random piece of text. The text must be somewhat mottled or blurred so that a human can read it and is not discernible by a computer. The commenter is asked to copy this text exactly into a form field prior to submitting the form.
This process makes it easy to determine that the commenter is indeed a person, and not a bot. However, you still face the problem of a human being spamming your comments section manually.
Another drawback in this kind of approach is that users are forced to perform an extra step in order to submit comments, which might deter some people. This can be a serious problem, particularly if your website is relatively new and are trying to encourage people to comment.
The second option is to employ User Authentication. Here you will be requiring all users to set up a username and password before they can comment on the site. Once the administrator finds a user spamming the site, then he or she can ban that username or email address.
This approach works in two ways; one is that spammers do not want to be identified and therefore will avoid signing up. Second is that even if they do sign up, they would have to take the time to sign up in order to spam and then be banned immediately.
Although it might sound complicated since it is code-driven, this solution involves a database of users and simplified user management, therefore it will not take too much of your time. However, banning usernames might take some time.
As for the disadvantages, there are some. Again since it requires users to perform numerous extra steps they might be turned off the idea of posting comments. This means bad news, because user comments are quite vital in improving your sites and not to mention the rankings.
One way to get around the hassle is to use cookies to automatically sign in repeat users every time they visit your site. Doing this will save them from filling out login form and can simply start to post. However, this alternative will not ease the initial signup process.
The second approach available is to catch comment spam after it has been added. Catching comment spam will be necessary if you decide not to bother with determining whether or not the one posting a comment is a spammer or a human user. It may also be necessary if you have taken the steps above – some comment spam is almost inevitable.
This approach entails the creation of a check that occurs after the comment is submitted to identify it is spam or a legitimate post. Of course, you can go through posts manually before they’re made live. This way you can check and make sure that they are not spam.
You also have the option to automate the process. All you need to do is create a list of keywords that are common to spam. Then check each post against this list. With this you can then weed out any comments that contain the offending words, such as gambling, poker, meds and so on.
This comparison can be done in numerous ways and at a number of points during comment processing. Most programming languages usually makes it easy to check a string for given keywords. Just make sure that the string’s case is also compared. How do you do this? Easy, just convert the string to lowercase or uppercase before you run the comparison. If you discover that the comment indeed contain the key words, then you can warn the spammer and immediately delete their comment.
What’s great about this approach is that it does not require the person who is posting a comment to take any extra steps. Thus, your comments section remains simple and easy to use that human users will feel encourage to post comments.
However, since some spammer changes the words used by the spam bot your keyword list must also be updated. Another downside here is that this technique will also be difficult to implement if the spammer advertises products that are relevant to your Website. Also, your list of banned words might stop legitimate comments from being posted.
But the good news is that well-designed sites will be able to avoid most spam, since they have taken into consideration the common spamming techniques. Spam will remain to be a persisting problem and it is the site owner’s responsibility to discover more ways to fight them. By continuously monitoring spammer’s changing tactics, site owners will eventually succeed.
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Most of the people who are interested in starting their own business and opt for online business, do not know where to start. There are many questions related to the starting point in online business. Such questions would be:
-Where do I start looking for an online business idea?
-Where do I start learning about marketing online business?
-Where do I start looking for online advertising media?
Then most people will go for the search engines and start typing in what they are looking for, hoping that they will find something that will suit them. There is nothing wrong with this methodology. The problem here is that in most cases people do not really know what they are looking for.
In this article we will try to give recommendations and guidelines on the things that a person should be looking for when searching for the online business opportunity he/she would be most relaxed with.
In a previous article titled “Choosing An Online Business Is A Tricky Business” we categorized the different types of online businesses a person could be involved in. We will not repeat them but our advice is to begin with one particular type and then move to the other types when the person feels relaxed with the idea on online marketing.
If a person is totally new to the idea of online business he/she should start with an affiliate program. An affiliate program is one that allows you to sell other people’s products and services in return for a commission. Yet a person should not be involved in just any affiliate program. There are special requirements that a person should be looking for in an affiliate program if he/she is still new to the idea of online marketing.
We will look list and explain each one of these suggested requirements:
1-Design and setup your own website: There are a lot of affiliate programs out there that give you an assigned web page that you can promote. Although it is a very good feature that saves you the hassle of building your own web pages, yet it is limited in the ways you will be able to market it as most online marketing media do not accept affiliate pages. Therefore, you will need an affiliate program that incorporates setting up and designing your own website; in addition to advising you on the hosting service provider you should get. “Your own website” means that you should own the domain name. I have written a complete article about the benefits of owning a website with comparative analysis with the option of not having your own website.
2- Provide a systematic training: Most affiliate programs provide you with what they call marketing tools. But if someone is new to the internet and to online marketing, then there is no way that he/she would be able to use those tools effectively. Therefore, the affiliate program that you should be looking for is one that has a systematic and detailed training that can take you by the hand to show you how to promote your business.
3-Systematic and not individualistic support: Most affiliate programs depend on the sponsor support for their team. This system is very weak. This means if the sponsor is away, ill, vacationing or for any reason cannot and would not answer the support questions, the sponsored team is lost and cannot proceed with their business. The affiliate program that you should be looking for must have the following support levels:
a.Sponsor Support
b.High traffic and high quality forum especially dedicated for the particular affiliate program you are thinking of promoting.
c.Help Desk
With this system a person might not even need a sponsor support.
I have heard many recommend having a mentor that will be able to teach all the ins and outs of online marketing. I completely agree with them, but would not include it in the above criteria. The above criteria are recommended so that a person can examine any affiliate program against. Thus, they will facilitate for anyone the decision making process for choosing an affiliate program to work with. Therefore, a mentor is not a must have in affiliate program for the newbie. Still, I would highly recommend searching for and getting a mentor, as a mentor can act in many dimensions especially on the motivational and technical aspects.
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You have decided to start your own work at home typing business. Money is in short supply, so where do you start?
Identify Your Target
The first thing to do is to identify your potential customers. Don’t bother asking big companies for work at home typing, you will be in competition with existing staff and employment agencies. Look around for small businesses, the smaller the better because they won’t have support staff. Pick them out from classified ads in local newspapers, flyers and phone directories. Start with tradesmen such as auto mechanics, carpenters, washing machine repairers, plumbers, electricians, general builders, painters and decorators etc. Avoid any business connected with IT, they are almost certain to be keyboard literate.
Business Cards
Get business cards printed. You can get this done free of charge. Make sure that, in addition to your name and contact details, your card states that you offer a typing service. Get as many free business cards as you can, you will need them to hand out to everyone you meet as well as sending them out with mail shots.
Flyers
Have flyers printed. Flyers are very useful: they can be posted in locations where local traders will see them, delivered to targeted businesses and used in mail shots. If you want to hand out flyers or put them on windscreens in a car park, make sure you get whatever permission is needed from the land owner before you start.
Classified Ads
Place ads in any local newspapers, trade journals etc. which offer ad spots within your budget.
Free Ads
Many places such as shops, wholesalers, supermarkets and church halls have notice boards where you can place an ad free of charge. Take advantage of this and remember to return regularly to make sure your ad hasn’t been removed or covered over.
Mailing List
Build a database containing the names and addresses of local companies and sole traders.
Brand Yourself
Make yourself a professional looking template with your word processor to use as a letterhead. If you opted for a logo on your business cards, repeat the logo on your business stationery.
Mail Shot
Set up a standard letter to be sent to all the people in your database. The letter should announce the service you are offering and ask the recipient to save your card for future reference. When you get your free business cards, you can do your first mailing shot.
Delivery
If you are able to target groups of companies in small areas, hand delivery of your letters is feasible but don’t make the mistake of wasting gallons of fuel for the sake of saving a few pennies on postage.
The small traders will mainly fall into one of two categories: either they will have a computer and do their own typing of invoices, estimates etc or their typing work will be done by their wife, girlfriend or mother. Your want to find traders who don’t like doing their own typing work and will be glad of help or whose wife/girlfriend is too busy and wants to get rid of the typing work.
If you get nothing from your first mail shot, don’t despair, repeat it after a couple of weeks or a month. You can alternate between sending a flyer or a letter enclosing a business card. In the meantime, continue to add likely candidates to your mailing list. You need your offer of home typing work to be in the right places at the right times. When the plumber splits up from his girlfriend or the electrician’s wife has a new baby to cope with, make sure they think of your home typing service. One of the best home typing jobs I had was for a local Private Detective. I just happened to be seeking typing at home work when his wife who had done his typing for years decided she’d had enough ot typing reports about adulterous husbands!
If you are lucky, you might hit a candidate for your services with your first shot and be in business practically overnight. It won’t be big business but it will be a start. Give your clients an excellent typing service and chances are they will recommend you to other small traders. Personal recommendation is the most powerful form of advertising anyone could hope for. If you don’t score a hit at the first try, keep repeating the mail shots. Make patience and persistence your watch words and you will succeed.
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One of the most common questions to be raised on forums and message boards around the Internet is about how to succeed online working from home.
Those people who have built successful online businesses will not hesitate to tell you that the Internet is a good thing and the majority of what they say will be positive, even when pointing out the stumbling blocks on the path to success. The reason for this is that many of the most successful Internet marketers sell products specifically for people who want to know how to make money online. Obviously, those entrepreneurs will write with a degree of bias in the positive direction when it comes to describing the potential for success of an online business. So you should be aware of the bias when searching online for information about setting up an Internet business because there can often be an inherent conflict of interest in the things that Internet entrepreneurs tell you.
Have you noticed how you seldom read about how it might be disadvantageous to get involved in an online business? Yet, there are definite disadvantages to starting an online business that anybody who is thinking about working from home on the Internet should take into account. Some of these “stumbling blocks to Internet business success” are discussed below.
First and foremost, there is the distraction factor. More often than not people who set up their own online businesses do so from home. But when you work from home you can find any number of distractions that will take you away from developing your online business. Television is a major culprit here. Next, the kitchen offers many temptations, whether it is taking a coffee break or making a snack instead of keeping your nose to the Internet grindstone. When you work from home, your bed is close to hand and so you may be tempted to lie in of a morning or to take a “quick nap” in the afternoon – you know, one of those “naps” that turns into a four hour sleep-fest! The backyard on a sunny day will also tempt you away from your computer.
All these distractions can cause people to stop concentrating on the many individual jobs that need to be done in order to make progress with an online business. Self-discipline and concentration are the keys to online business success because they are the motors that will drive you on to achieving your immediate and long term Internet business goals.
Offline distractions can be stumbling blocks to success, but actually they are just the tip of the iceberg. Let’s be honest about it, a lot of online business work is tedious and repetitive, so it is easy to tire and get distracted. You know how some company employees escape from the tedium of their desk work by taking time out to play computer games? Well, just imagine how much easier it is for you if you are working at home on an online business with no boss breathing down your neck. Without self-discipline and focus, you’d be sunk before you even got started and that is not going to do anyone any good; least of all you.
As well as the distractions I have mentioned, there is also the competitive nature of online business to take into account. If you intend to establish yourself in a particular niche market, it is very likely that are there are already a large bunch of people who got there before you. When it comes to online business, the big guys can crush the small fry a lot easier than traditional offline big businesses can crush small ones. Competitors don’t hesitate to discredit each other and in the end everyone is primarily interested in selling their products to make a profit. The Internet is a cut-throat arena in which to operate and those who aren’t aware of this factor get flattened the fastest.
So, clearly, there are several disadvantages to setting up an online business. But that is not to say that working online cannot be profitable; far from it. The Internet is a great enabler. With self-discipline and focus you will be able to reach people via the Internet that it would have been impossible to reach via traditional marketing methods. Suddenly, much of the world’s population is just a mouse-click away and it is especially for that reason that you need to keep in mind the downside to online business as well as the huge upside potential that is there for those who keep their eyes on the ball and know how to negotiate those stumbling blocks to success.
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On Yom Kippur, Jews pray their way through several different catalogs of sins, asking for forgiveness for long lists of human failings. The mistakes I’m talking about here don’t necessarily have any spiritual significance, they simply have the capacity to stall or even shut down a business. The following are ones I have personally seen in action; perhaps knowing about them can help you avoid their calamitous consequences.
1. Going after the trappings rather than the essence of business. In my one very mistaken attempt at a business partnership, a big source of friction was my partner’s delight in meetings that, to me, accomplished little or nothing. She equally couldn’t understand why I took no pleasure in sitting around a conference table going down an agenda of to-do’s that we’d already discussed. “Haven’t you always wanted to have a business?” she retorted once when I objected.
We spent too much time on unproductive tasks. I’ve seen others devote so much fuss to their logo, office decor, computer setup or long-range strategy that they don’t have energy left over to deal with finding and keeping clients. Concentrate on core business tasks.
2. Relying too much on one client. You’re asking for trouble if more than 40% of your business comes from one source. Yes, it’s tempting to enjoy the easy pickings of a client who wants to use you more and more and more. However, I’ve had several clients show up at my door having to rebuild their businesses after their too-big client retrenched, refocused or decided it no longer suited them to use you. Foster your economic security by serving a variety of clients who couldn’t all go bust at once.
3. Not keeping an eye on the long term. For about a year and a half during the Internet boom, I had a lucrative contract with a dot-com company that tried to hire me full-time, offering to match whatever I was making on my own. I refused, because it would have meant ditching the momentum I’d built up on the Internet and elsewhere.
I saw business owners give in to the siren call of “money now” and either as employee or entrepreneur place all their bets on a new venture that imploded within two years. Having sold off or let go of their previous successes, they had to start again from scratch. Forgoing some quick opportunities now for sustainability in the long run was a smart move, I believe.
4. Sticking with low-profit “sure things” for too long. When some activity reliably brings in business, it’s difficult to let it go, even when it takes much too much effort for its financial return. From 1988 to 2001, one-shot adult education seminars in Cambridge, Boston, Providence and elsewhere were a vital feeder for me, bringing me clients who needed help with their writing projects. But each seminar meant driving through rush hour traffic, parking, getting home late, making less than $10 an hour when considering the total time spent, all to acquire clients who paid me much less than those who needed marketing help.
I should have quit doing these seminars several years before I finally did and invested the energy elsewhere. At least once a year, think about what you’re doing, and drop activities that are not worth the time or hassle.
5. Ignoring collections. A friend who’d worked as a bookkeeper told me about a client of hers who had rarely sent out bills because it was boring to do so, compared with the everyday social dealings he enjoyed in his business. No wonder he had a problem with cash flow! Judging from the number of very late bills I receive from solo business owners, this must be a common habit.
Understand that you’re not simply delaying payment when you neglect to bill in a timely manner and when you don’t aggressively and quickly go after non-payers. You’re actually jeopardizing your income, because the longer the time goes before someone is asked to pay for a service or product they received, the less likely you are to get that money at all. According to the American Collectors Association, once four months have gone by, you’re only about 80 percent likely to get paid. After six months, only 67 percent of collections ever get cleared. Send those bills out on time!
6. Getting discouraged. One of the most helpful books I’ve ever read is “Mastery” by George Leonard, a pioneer in the human potential movement and a teacher of aikido, a martial art. He explains the normal learning curve for any kind of human endeavor, whether learning a language, a musical instrument, a physical skill or the process of building a business.
The normal learning curve includes a stage called “plateau,” where progress seems to cease and there may even be some backsliding, even though the effort put in stays the same. Yet the plateau stage is often followed by a sudden spurt forward, as long as the person keeps at it. Keeping at it in the absence of visible results does not sound like an important success skill, but often that’s the ingredient that separates those who make it from the quitters who give up right before their efforts are about to pay off.
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