How To Make Money with Adsense
Google AdSense is a fast and absolutely ridiculously easy way for Internet newbies to make passive money. The only requirement for you is to have a website with content. People with websites of all types and sizes can then put up and display relevant Google ads on the content pages of their site and earn money.
Because the Google AdSense ads relate to what your visitors came to your site to read about, or because the ads match up to the interests and characteristics of the kind of people your content attracts, you now have a way to improve your content pages AND make some serious bucks off of them.
Income On Auto-Pilot
Google AdSense is also a way for site owners to provide Google search capability to visitors and to earn even more money by putting Google ads on the search results pages. Google AdSense gives you the ability to earn advertising revenue from every single page on your website—with a minimal investment of your time
So what kind of ads do you have to put up? That’s the good part—you don’t have to decide. Google does it for you. AdSense always delivers relevant ads that are precisely targeted—on a page-by-page basis—to the content that people find on your site. For example, if you have a page that tells the story of your pet fish, Google will send you ads for that site that are for pet stores, fish food, fish bowls, aquariums…you get the picture.
If you decide you want to add a Google search box to your site, then AdSense will deliver relevant ads targeted to the Google search results pages that your visitors’ search request generated.
First off, why would you want to build content-rich websites? The short answer is “Because it keeps people on your site for awhile, it makes them come back, and they tell their friends about that site.”
But why? Well, for one thing, people will stay on a content-rich site because it takes awhile to read an article or two. Thus, while they’re reading the material, their peripheral vision (off to the sides) notices little ads that happen to surround that articles.
And if people start to realize that a certain site has good content that they like, and in particular, different content that constantly changes and is updated, then they’ll check back to see what’s new.
The worst thing in the world to have is a stagnant website that never changes. People will visit it exactly twice—the first time to check it out, and the second one to see what’s changed—and when they find out it hasn’t changed, they most likely won’t come back. Ever.
A content-rich site is one that has lots of informative articles up at it, usually centered around a theme. Most sites can’t quite pull off being WikiPedia, so they specialize. For instance, you could do a site for dog owners. Possible articles on that site would cover:How to figure out what kind of dog you want, Where to get a dog,How to deal with a puppy,Life stages of a dog, etc
The articles you’ll want to have on your site should be short enough so that someone can read them in about 5 minutes. This means you want to stick to articles of 250 to 750 words, with 300 to 600 words optimal. To give you an idea, a single page in a published novel has about 300 words.
You might think it’s lots of cool graphics and colors that make a site attractive to a visitor, but it’s really the content. In order to make money from Google AdSense, you need to grasp that concept. Believe me, you could run a wonderful advertising campaign and develop all sorts of viral marketing tools and attractive affiliate programs.
But unless your Website is content-rich, the traffic spikes that you get for your efforts will only be temporary. The very best way to attract and retain an online audience is to provide content that’s useful, valuable, informative, educational or just downright funny as hell or entertaining in some way.
Of course, your real purpose in putting up all these nice little short articles and changing them out frequently is not to just put information out into the world. It is to have a site that people will come back to so that they will see the Google AdSense ads, and click on them, and then you will get checks in the mail.
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Find A Good Home Based Business Merchant Account For Your On line Business To Receive Credit Card
It is recommended to have a home based business merchant account to collect credit cards payments for a merchant who run an on line business at home.
There are a lot of merchant account companies or credit card processing services that a merchant can choose as their requirements and budgets. Before a merchant selects an account, a merchant can evaluate few of home based business merchant accounts here. There are few popular merchant account services such as Charge.com, Intelli Collect, InstaBill and more. Each merchant account supports different fees and discount rates. Some of them offer free application and set up fees, at this point you need to compare and select a cheap Home Based Business Merchant Account.
The flat of fees are generally charged based on percentage of sales each month. Until today, we never discover a merchant account service that charges more than 10% per payment except high risk industry such as casino industry. If merchants that have huge number of sales in a month, then they should to select a provider who has a low discount payment fee.
But if the merchants who have small volume of sales in a month, then they can select a provider who has low transaction fee. Find and use a provider that is the same of your desires not really hard as long as merchants recognize what they’re looking for. A great Home Business Merchant Account lets any kind of business to accept credit and debit cards payments.
The fact has proved that a home business owner is able to increase their sales until 200% if they have credit cards processing to accept transactions. This makes a merchant account application increasing dramatically every day.
Most of merchant account services or credit cards processing never charge an application fee. Before a merchant chooses a provider, try to make contact with the company. Ask more details about fees, fees are necessary thing. You may find hidden fees in the future, that’s why a merchant must ask more details about fees.
A merchant must ask any hidden cost and flexible payment in the future. Using a provider who has on line support will be a good method to ask them. A great customer service is who can give and provide any merchant in any location. An online support also is recommended to guide merchants if they have a technical problem later.
We have run an on line business more than five years since 2000 and choose a great merchant account service to receive almost credit and debit cards transactions daily. We would plan to suggest merchants who just start up a home based business or any kind of industry to select a Business Merchant Account who owns a proven good track record.
You perhaps like to visit http://businessmerchantaccount.us/ and learn more details about merchant account or credit cards processing for your online business.
Needless to say that at the present time more and more people are seeking original ways to make money from home. You will perhaps agree that one paycheck limits the possibilities of success. As a matter of fact the real success is being found in entrepreneurs who step out of the standard and begin to generate money through creative online business ideas and there is no doubt that health and nutrition business is truly innovative and profitable way to make money on the internet. It should be as well pointed out that an this sort of business has lots of great benefits.
Of course, health and nutrition business is not an easy thing to deal with. To begin with you will have to find the right product for you and your clientele, something that suites you and something that will make your clientele contented. The important tip for you to keep in mind is that the more exclusive the health item, the easier it will be to make money quickly.
The initial step that should be done in order to start your business is to find your niche and decide on what type of business you want in this industry. The truth is that you are available to choose from several options.
The first option you may pick is to sign up with a company that uses nutrition business representatives in order to sell their products. The point is that many of these companies are MLM (Multi Level Marketing) companies. In other words it basically means that the business is yours, but they typically supply training, support, and sales and marketing tools (that will make your work even easier). It should be also pointed out that these companies have numerous benefits and few downsides. Benefit: people already know the company name and therefore this helps the nutrition business owner succeed and make profit.
Talking more about this category of nutrition company you will have to advertise locally and develop a client base. The truth is that this will only give you part of your income potential and in the case you get others to become nutrition business representatives, you will earn residual income from them and those who become representatives under them.
Becoming a business representative for a warehouse distribution company is one more opportunity for you to pick. Actually, some of these companies help people to start health and nutrition businesses from home for minimum start up costs. There is as well a need to point out here that they will usually aid you create a website that is linked to their warehouse. The orders are processed from your website, and shipped to your customers directly. Talking about weak point it should be added that if the case is that no one finds your web site you don’t get any orders. In order to prevent this problem you will have to join affiliations on the internet. Why? Well, you see the truth is that these affiliations let you to put a link on web sites in the affiliation that lead to your nutrition home business website.
You should also know that on the internet you have to spend cash to drive web surfers to your nutrition home business site. The other step for you to make is to make web site content that is search engine optimized. In other words it basically means that the higher the keyword in the search engine list, the higher your web site will be to the top of the list.
To crown it all it should be pointed out that depending on the amount of cash you can spend and what category of health and nutrition business you like better, will assist you make a decision which option is best for you. Bear in mind that it is really essential for you to opt for the option you are most comfortable with.
Now you know how to get the financial freedom, be your own boss and make your own hours by selling the products you believe and interested in and people want to buy! You will sell products that will make individuals more productive, healthier, happier and more vigorous than ever before.
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Once you start your online business or internet business, you need to start thinking about building and maintaining a high quality list of subscribers, as it is vital to any marketers success. You can either do this manually or you can use an online service like MyHugeList.com to help you build your list. Before you start building your list manually, let’s go over some of the most important steps you need to take to ensure you build a profitable list:
1)First, make sure you put up a good landing page. It should be well-designed and professional looking. If you don’t have any design skills then hire someone to do this for you. Also make sure you submit your landing page to the search engines. Again, you can do this manually or you can hire a search engine submission service to do this for you.
2)Next, put a web form on your landing page and offer your customers the opportunity to opt-in to your mailing list. Give something away free to encourage them to opt in.
3)Make sure any freebies you give away are of the highest quality, because the subscribers on your list will judge the worthiness of your products and services based on the freebies they get.
4)Include a lot of professionally written content and interesting information for your visitors. Your customers will want to read interesting things and want to look for more than just a sales pitch. Content sites are a great way to build trust and loyalty. You can build a content site jam-packed with articles and helpful information, then link to your sales page from your content site.
5)Make sure you keep your customer’s information private. If you tell your customer’s you will not share his or her personal information, then don’t share it with anyone. You will ruin your reputation, and word spreads fast on the Internet.
6)Take some time to try the product you offer yourself. Make sure it is something you consider worthy of buying. If you are selling a book you wrote, make sure it has mass appeal and will benefit the target audience you plan to market it to.
7)Provide top-notch customer service. This is THE number one way to stay ahead of the game. If your customers are happy and you resolve their questions and complaints immediately, then you will win their loyalty and trust.
8)Reward customers that refer others to you. This is a simple way to build trust and loyalty.
9)Respond to your customer’s complaints or inquiries immediately, with the goal in mind always being to satisfy your customer.
10)Remain truthful and honest in all you do. A customer will sniff out a scam faster than a dog will a bone. Don’t lie, don’t trick and don’t steal. Be honest and be who you are, and you will do well working on the Web and building your opt-in list.
Motivations.
What are you motivations to begin a home based business? You should sincerely ask yourself if you can make the long-term and thankless commitment to building your presence on the global internet. There are no shortcuts to your ultimate goal of being “found” by your desired website visitors, readers or viewers. I hope that part of your motivation is a passion for the product or service you are soon to provide to a mass audience. Having a passive interest or knowledge of the product or service you have decided to market is a sure fire recipe for failure.
If you are not motivated to succeed as a business entrepreneur and treat your internet endeavors as real business activity then you will be unable to accept the small and large failures along the path to success, and there will be many failures along your learning curve to profitable decision making.
A key to determining your motivation is to review your past entrepreneurial projects; did you have enough patience to mature through your miscalculations that led to failure or dissolution of your project? Did you have a learning experience and not make the same mistake twice? Another point to consider is if you sought help and consultation from another successful entrepreneur or entrepreneur group dedicated to your chosen business niche. You can find such support groups at your local chamber of commerce.
If you join a local chapter of SCORE—which most Chambers have as a free outreach program, you can connect with former CEOs and business executives that can give you vast knowledge on how to successfully launch your own business and protect you from the most common pitfalls.
Having enough motivation will empower you to connect with more successful business persons in your own niche, and they should not be viewed as competitors. I have found that my competitors more often then anticipated were my greatest allies for success. Because when I am successful our entire niche is successful and the internet will not be cluttered with yet another useless website with no substantial content and thus weakening the value of other profitable websites in my own niche. For example if you are an affiliate marketer and you have a small website selling replica high-end watches and jewelry.
You must study the sites that are located on the first 2 pages of your search results for the search term “replica watches”. How many unique pages do these sites have? How many one way back links do they have, how many visitors and followers do they have? Are they socially bookmarked in client made fan-pages in MySpace , Facebook and Twitter? Do they have a blog connected with their website? Are you motivated to also create a separate blog for your affiliate website, or even a unique podcast that you will update daily? Are you willing to contact the CEO of the website for advice—and sometimes they are willing to help you IF..IF you are willing to do something beneficial for them, perhaps, create a link to their site and also promote some of their non-competitive products that you don’t offer.
You see, there are many ways to grow your motivation support group. Your family and friends are the first source of motivational support. However, the secondary level of motivational support will come from your peers in the same industry, they are not necessarily competitors. Many of my clients have been underemployed for many months, some even a year or more working only a part-time job or no job at all. I have countless stories of stay-at-home dads, and where the wife is bringing in the income and in the greatest paradox, these once career men desire to remain at home with the kids and dog and start their own businesses. They have the motivation but the need to recognize it and focus and connect this contagious motivation with like minded entrepreneurs.
Such is the state of jobs in Ohio, and I can write volumes of books on the topic of employment in Ohio . The uncertainty of new high paying jobs in Ohio for college graduates and experienced professionals has instilled a survivalist mentality in many Ohio job seekers. The idea that one job is never enough, or secure enough for any long-term future has permeated the state such that more educated people in-the-know are motivated to opt for second careers, what are called “micro-careers”. These micro-careers are derivatives of their actual main job. Since there are no longer now hiring sings in every business window as was the case in 2005 when Ohio experienced a job growth boom, many Ohio job seekers are motivated enough to add more work hours to their demanding work week by working at home; either as some form of internet marketer, or free-lance consultant.
An internet business has been the most popular micro-career to grow simply because there is usually a lack of “conflict of interest” that would be found if you were consulting in the same field you maintained your current job. For example , you would have a conflict of interest if you were a corporate employed civil engineer and you decided to launch an engineering consultancy on the side that offered lower rates than your present employer when biding on public projects—sure there is a conflict of interest and your employer may sue or terminate your employment. Whereas if you had an online site selling engineering manuals, books and software you might fare much better legally and financially since you are selling globally and not consulting locally.
Let’s talk about money motivations. If you are motivated to make a quick fortune your first year you might be on the path for failure. My personal example, I only made a few hundred dollars the first six moths after I had tweaked my advertising campaign for my first affiliate site. Then a year later I was making $1200 a month off the site which to me was a fortune, considering that I already had 4 other sites only making a few hundred bucks a month. Your reality is until you have mastered marketing for your niche product or service you will not make any significant money for up to a year. There are some successful marketers I know that within two months are making hundred of dollars a day from just one website. There isn’t a cookie-cutter formula for advertising success and driving willing to buy website visitors to your website or blog.
We will talk about marketing in my future articles. Today , I want to focus on your motivations, and one aspect is your expectation for quick profits which has motivated you to enter the internet realm must be put in-check. I want you to be motivated to make a better website than your competitors, provide better content, a better sales pitch and price closing offer than your competitors, and I want you to connect with ready buyers more effectively than your competitors. If you can do these things repeatedly, especially the creation of better website content you have won half the battle. Lower your expectations BUT do not lower your motivation to learn, improve and eventually make money.
Do not quit your day job once you get your first wave of sales or big commission check. My first Google Adsense check paid off my rent, after that I was so thoroughly convinced that the next month’s check would be three times as much simply because my website made it to the second page in 2 different the search engine results for my chosen key words, so I went out and bought new clothes, CD’s with half of next months rent money and a wide screen television and a Bose theater surround-sound system on Lay-away. ..boy was I wrong ,the very next Google check was enough for just a six pack of beer and a Dominos pizza ( actually I got two pizzas for the price of one).
Huh?!? Lesson here my friends; don’t quit your day job, lower your expectations of instant wealth and stay motivated on creating a content rich site that is updated often and presents a better offer than your competitors. In my next article I am going to talk about creating content; from what you know and from what you research. All the search engines are fixated to fresh and relevant content. Your blog or affiliate websites will survive on fresh content, quality one-way backlinks and visitors who return to your site to be informed or make a purchase. Please stay motivated and keep your expectations in-check, and eventually you will achieve the marketing and business decision skills to be a full time internet entrepreneur. Be Motivated to learn and then your correctly place motivation will allow you to EARN.
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When you’re trying to earn money online from home from your website, it’s imperative to efficiently market your website so that it catches the attention of customers and they can see what a good quality site you have. There are more than a few ways to advertise and promote your website; one of them is through banner advertisements.
What Banner Ads Can Do For You
Banners can help out visitors of other sites come across your site. Although monthly payment may be pricey promotion in high-traffic sites, in the end it may be cheaper and / or a more rapidly way to begin seeing considerable returns from your websites efforts, rather than waiting for search engine practices to take your site to the top of the search engine results. Apart from paying for advertising somewhere else, there are free exchanges to trial as well. We will mull over the pros and cons of each process of marketing banners below.
Free Banner Exchanges
Free banner exchanges are when you and other sites swap over banners with each other. Your banner will be positioned on their site and their banner located on your site. Although this opportunity is free, there are two main problems with it. First, if you want your banner on a considerable amount of sites it will entail muddling your own site with these banners. It’s also a shot in the dark if you run an affiliate website because instead of clicking your affiliate links, visitors can click on your banner exchange links. Second, we must be very cautious about the types of sites that you exchange banners with. Some sites like to congregate a large number of banners so they can be a directory or portal site and not have to have any genuine content. These ‘banner farms’ or ‘link farms’ will do nothing helpful for your site and, in the meantime your site is bringing them impending traffic.
Banner Ads Pay
As we talk about earlier, Paid Ads banner cost money, but sooner or later will pay off if you select the right ones. You need to make certain that the site generates the total traffic they say and have your ad located in a way that encourages visitors to click without being too forceful. You also want to choose a site that does not address many other banners on the same page as yours or that there are no competitors links on the same page.
Banner ads can end up being valuable for your site if you go about it the right way.
For further traffic generation tips or more information on other ways to make money online and own a home based business visit online money making and legitimate home based business sites.
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When you step into the world of online business one of the most difficult ideas to grasp is monetizing your traffic meaning no longer is the quest of your online endeavor to get the traffic, but to make money from the traffic coming to your website. Of course if you have not yet mastered internet marketing and are not getting any traffic at all this article will probably be ahead of where you are at. Either way you should remember some of the key components and basic ideals of monetizing traffic. I have by experience made plenty of errors and learned quite a bit from trial after trial attempting to find what type of online business is best. I have found that no one type will do, but many and spreading them along many different niches is imperative when trying to make money online.
The problem many run into when trying to monetize traffic is it will directly contradict your goals as an internet marketer. Some examples include as an internet marketer having more pages and content is a good thing, but as someone trying to monetize their traffic having a very large site makes it easy for a visitor to become distracted and become lost in your website never actually signing up or buying anything. Yes having 20,000 pages all linking back to the index with keywords between the anchor tags are a plus when marketing, but will leave you with little profit. Another example of how internet marketing and monetizing traffic is keyword density and backlinks towards the home page with keywords rather than home which is what the general public is use to. This is something I personally found extremely useful when trying to increase link count for a particular keyword, but when I ran checks to find what links visitors where clicking on I found quite a few clicking the links which were strictly for SEO purpose and probably getting frustrated not understanding that I had put the links in not for them, but rather for Google’s bot.
So if you are trying to get your visitors to sign up there are a couple things you should be doing. First remember simplicity is always best. You want everything from navigation to your template simple enough a monkey could find their way through your website. In the online business world this is considered creating your presence so the dumbest of your traffic will be able to purchase or use your presence. If you are a college grad your web presence is not the place to show off your vocabulary since when people get frustrated they will more than likely leave. Use simple small words so everyone knows exactly what you are saying. Another aspect to keep in mind is the visibility of your items, programs, or anything else that is making you money. If for example you run a blog on dog grooming and the only place you sale the leashes is a sub page don’t expect a high sale rate since most visitors check out the first page and bounce. You should have whatever you are making money with on the first page.
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A shopping cart is essential to every business for a lot of reasons. Knowing the benefits will help you appreciate its role in providing company success.
Why do you need a shopping cart? A lot of people would try to break in to the world of e-commerce, hoping to expand their market, increase their profit, and develop a worldwide brand. However, they lack the necessary tools, especially a shopping cart.
Though it can cost you something, the returns that you will reap are more than what you’ve invested. To give you an idea of how it contributes greatly to business success, here are the 6 huge benefits from a shopping cart:
1. There are hundreds of templates that you can choose from. It does not really matter if you do not have any background on HTML. A lot of shopping cart software already has hundreds of templates included in the package, and all you need to do is to choose. Nevertheless, for a little bit of customisation, you can always opt to modify the codes using an HTML editor, which is still found in the shopping cart program.
2. It offers excellent security of data. It is highly essential that financial transactions, particularly payment of customers, are well-protected. Otherwise, hackers can simply steal their confidential information like credit card numbers. Shopping cart software makes use of security technologies that makes it reliable to process payments 24 hours a day, 7 days a week.
3. You can conveniently process credit cards. Credit cards provide a win-win situation for both customers and businesspersons. For the former, they can purchase items anytime they want to. For the latter, meanwhile, payments are instantly credited into their account. A shopping cart application can speed up the process. All you need to do is to identify the different kinds of credit cards you want to carry on your online shop and allow it to make the payment process.
4. You are guaranteed of a 24/7 customer support. With shopping cart software, you’re backed by hundreds of customer service representatives who are more than willing to answer your questions and entertain your complaints. You can just give them a call—no matter where you are in the world.
5. You can easily keep track of your shipped goods. One of the reasons why customers complain is because the goods have not yet arrived at the expected date. With the help of the shopping cart software, though, you can monitor every shipment. You can also calculate the estimated shopping charges, which could be shouldered by the buyer or you.
6. Generating reports is as easy as 1-2-3. You can conveniently monitor your sales and costs depending on your chosen interval—whether daily, monthly, quarterly, or even yearly. You can also determine how many visitors you get on your online shop so you can evaluate if your online marketing strategies are working.
With your shopping cart software, you can manage your business with more comfort and sense of expertise. So who says you need to count on the initial investment? What’s really important is what you’re going to get in the next years to come.
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The idea behind multi-level marketing is straightforward. Picture that you have a product to sell. A common MLM product is some sort of universal solution, such as a vitamin pill. You could do one of two things: either sell it directly to consumers or find others who will buy your product from you and sell it to other people.
MLM systems require that you recruit people not only to buy and sell your product, but who will also recruit other people to buy and sell your product…and then recruit even more people. This may seem unusual since you are recruiting people to compete with you, but MLM will convince you that it is reasonable to recruit competitors because you will get a cut of their profits. This will take your mind off the fact that no matter how big your town or market, it is limited. There will always be a few people in MLM systems who will make money but the majority will fail, just due to the nature of the system.
Multi-level marketing is a system of marketing which puts more importance on the recruiting of people than on the selling of products which is makes for a flawed system. MLM is very attractive to many people though because it sells hope and appears to be outside the typical type of business. It promises wealth and independence but unfortunately MLM is much more likely to result in failure than success. The most successful MLM scheme is Amway which has millions of distributors worldwide with sales going into the billions. In the year 2000, an average Amway distributor earned about $700 a year in sales, but spent about $1,000 a year on products. Remember, that sellers also have other expenses such as transportation, communication, etc.
This type of system is very beneficial to those who own the company or supply the products, but to those lower down on the pyramid, this is nothing but a money eating scheme.
However, there are a few benefits to being an MLM member, such as getting certain tax write-offs, access to special products, the chance to meet new friends and maybe even a few bucks. But, while all of these things can be good, none of them will benefit you’re real financial situation. Other downfalls about being an MLM member is that you can never admit to others if you are doing badly. In order to sell products you always have to keep on a happy face to customers, which often include family and friends. So unless this sounds like a good career move to make, most people would suggest that you steer clear of this opportunity.
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In this post I’ll cover the importance of Building a list of leads in growing your business, how to go about it, and when you should start trying!
When I first started out trying to earn cash on the internet just a few months ago, I made the crucial error of thinking that simply having a web-presence and trying to flog a few Clickbank products would be enough to get the £’s coming in, at least on a small scale.
I’d been blogging on a topic of great interest to me (but in a small and unpopular niche) for about 2 years, and this blog attracts quite a lot of traffic (although I haven’t updated it for a while), but in total it’s earned me about £30 in Adsense. Not quite enough to retire on! I am also yet to make a sale on Clickbank, with this blog. This was initially my main incentive to start a new blog about working from home, although it has evolved considerably since it began, and is now far more about information than earnings (I leave this to my websites and affiliate schemes).
After joining a few affiliate programs (notably SFI and Cashburners ), I then went about joining traffic exchange sites and putting these affiliate splash pages in front of thousands of mostly disinterested eyes. OK, so I had a little success with this but the gravy train still refused to leave the depot.
On a quick side note: one of the best reasons I can give you as to why you should join SFI is that they have masses and masses of free marketing and internet promotion training. The stuff I have learned using SFI and by reading the blog posts on Leads Leap has enabled me to see a little deeper into this conundrum of cash generation, and understand that one of the keys to building a long-term residual income is List building.
So I built an information and content-rich website in an unpopular niche, making sure it was optimised as much as possible for SEO. As the website started getting traffic, I prepared an email tutorial series, delivered through an autoresponder, as a bait to entice visitors to opt-in to my list (another good way to do this is by offering a quality, free e-book or training video. Leads Leap has loads of free stuff you can use for this purpose). Every email tutorial sends the reader back to my website to read the full tutorial that has Adsense ads in it. Within each tutorial, I also try to promote affiliate products. Other than that, I do not follow up with the list anymore.
If you are spending time (and in many cases money) promoting a website, but don’t build a list at the same time, you are leaving money on the table without a doubt.
DO NOT build a list just for the sake of building one. I first tried to build a list by giving away a free e-book about a software package I use to automatically generate content-rich, Adsense ready websites, called Hyper VRE , and sure I got a few names on there, but I hadn’t taken the time and effort to plan a good series of autoresponder emails, targeted at the kind of people who’d be interested in Hyper VRE. So, yes, I got lazy with it, didn’t follow up, and have a small but redundant list that isn’t making me any money now. Just a waste of my time and the (limited) effort I’d put in.
If you are to build a list, you have to know EXACTLY how you intend to monetize the list. Otherwise, list building will just be a waste of time for you, as it initially was for me, therefore – planning is key!
In my example above, I offered a free tutorial. Those who opt-in are looking forward to that tutorial. When an email tutorial comes to them, they must go online to read the tutorial. And I monetize every tutorial through Adsense and affiliate sales.
Building a list is one issue, but maintaining the list is another.
You can build a list and get more sales out of your existing traffic without providing any form of maintenance; for example, there are some lists whereby I simply load some standard email tutorials that come with the affiliate product I’m promoting into my autoresponder. People opt-in to get the tutorial and since every tutorial ends up promoting that product, I manage to get some extra affiliate sales. For these kinds of lists, I do not need to spend any time or effort on maintenance. If the users want to unsubscribe, they just have to click the unsubscribe link. But very few people will unsubscribe because after the autoresponder series, they won’t hear from me anymore (in this case my autoresponder is set up to send 1 email a day for 9 days).
I am not saying that this is definitively the way in which you should manage your list. In fact, this may even be the worst list management strategy you may hear! But even the worst strategy can still increase your profits! Moreover, you are not doing something evil or unethical – your subscribers get free tutorials on the subject they are interested in, and you get more affiliate sales. It’s a win-win situation.
Note: Some marketers may teach you to keep blasting offers to your list until they either buy something or unsubscribe. I don’t do that. I want to maximise my profit, and keep people happy, not annoy them with endless offers.
I need to re-emphasise that this is not the way you should go about managing ALL of your lists; if you are building a list in a niche that you intend to firmly establish a name in, you will have to provide lots of support and follow up emails to build a relationship with the people in your list. This kind of list will need a lot of maintenance, and thus take up a lot more of your time and effort, but the potential return is also much greater.
When is the right time to start building a list?
There isn’t a single answer for this. (Sorry!)
If you are building a niche site, you may want to wait until the website starts getting consistent traffic. You won’t want to spend too much time preparing the material before the website shows any potential – after all, you could have the greatest follow-up series of all time, but if nobody opts in its completely wasted!
If however you’re promoting a program or offer in a big big way, you may want to start building that list immediately, so as not to lose the first people to use your site.
The key is basically to know whether a lot of traffic will be coming to your website, and how quickly. If, for example, you’re spending money on an Adwords campaign, you know straight away that you’re going to get a lot of click-throughs, and if your autoresponder series is not ready for this traffic, well, you’ve wasted your money haven’t you?
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