Writing Articles pertaining to Your Home-based Business Oppurtunity is one of the most profitable, inexpensive and longterm Internet Marketing Strategies of all. Most people feel they aren’t capable of writing articles; But think of it this way, if You can talk–You can write articles. Why do I say this? Because writing is simply a matter of organizing Your thoughts. Once You’re capable of writiing Your own articles about Your Home-based Business’products or service , they can be submitted to an Article Submission Service and broadcast all over the Internet; On other peoples websites and in ezines and newsletters at no cost to You. In other words, no cost advertising since it is mandatory for whoever publishes Your articles to include Your resource box which points to Your website.
The first step of this process is to create a title that will compel readers to read Your article and explain the subject of Your article. Then make an outline of three or four points that You can briefly expand on in the body of Your written article.. The outline You have created will be the capsule form of the first paragraph. The last paragraph is the conclusion , briefly solving the problems or telling benefits of the three or four points You have made in the body of Your article.
The title of Your article is extremely important since it should draw Your readers in and make them want to read. In most cases, Internet Marketers write articles to provide their readers with information. Therefore, the how-to approach is best when educating on Your chosen subject., which deals with a specific aspect of Your product or service. Another compelling approach is to ask a question relating to how Your product or service can benefit Your readers or solve a problem that it might present. Whatever title You choose to introduce Your article with, remember to be specific so that the reader knows exactly what they are going to read about.
The next step is to make an outline of three or four points about your product or service, or more important , the subject of the article. These points are the basis of Your first paragraph which is set up with a subject line leading on to the points that will be expanded on in the body of the article. The body of the article should deal with each point you have made in the first paragraph. If you made three points of view, You’ll generally have three paragraphs in the body of the article, each paragraph expanding on a different point. One rule to keep in mind when writing the body paragraphs of Your article is to stick to the point that You’re trying to make, don’t ramble on or skip to another point in that specific paragraph. However many points You have presented in the opening paragraph doesn’t really matter, as long as each point is good information, specific to the subject of your article.
The last paragraph of Your article is the conclusion, which pretty much reiterates the first paragraph. The difference being, it briefly describes the problems solved or benefits gained for each of the points You’ve made and discussed in the body of the article. The concluding paragraph is merely a summation of the entire article and brings your discussion (in writing) to an end.
So, You see that writing your own articles can be easy and rewarding in that it gives you a sense of pride and accomplishment. The main benefit in writing Your own articles is that it’s a no cost method of advertising and only costs a little bit of your time. Just by creating a compelling title, You can have thousandss of people froom all over the Internet readiing your articles in a very short period of time. Remember to make an outline of the points You want to expand on in the body of your article as this will be your guide as You write. The points of view that You convey to Your readers should solve problems or present benefits of the product or service that You are writing about. …And last of all is the concluding paragraph where the points You’ve made are summarized as well as their solutions and benefits that You had previously described about Your product or service. This is the easiest approach to writing articles, You just write how You would talk to someone, in an organized fashion, and it will prove to be more personable too.
You can submit your articles at no cost to You by signing uup for the Affiliates Program at http://www.JustArticlesSubmissionService.com. Your articles will be published on other peoples websites, newsletters and ezines to create one of the most powerful Internet Marketing Strategies of all.
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1. Be Emotionally Compelling
Your words must have power so people take action and buy. Don’t be dry, stuffy or boring. Rock their world. What you think is a little “over the top” is probably just right. Show them empathy, caring and concern that makes them feel connected and helps them quickly suspend their rational disbelief.
2. Learn to Write Great Headlines
This valuable skill is not to be taken lightly. You need to use numerous headlines in a sales letter. They need to grab your customer’s attention. Look at advertising headline in major magazines. Experts say a good headline can result in 8-10 times more sales than a so-so headline.
3. Use Magic Words not Tragic Words
Use words like “amazing, discover, breakthrough, free, happy, money, you, yes, incredible and others. Magic words positively pre-dispose people to your message. Don’t overuse but don’t underestimate how far a little hype can go. Also, use vocabulary at an eighth grade level or less.
4. Ask Questions
Questions draw readers in and make them get involved. The smart money is on asking only questions you know will get a “yes” answer. Get potential customers in the habit of saying “yes” so when you ask them to buy they are positively prone to say “yes” again.
5. Write to One Individual Reader
Address your copy to one person. “You” not “the public” or the mythical “they.” You’ll create a more personal relationship. People buy more from people they feel they have a relationship with.
6. Brevity the Soul of Wit?
Your copy must take reader through the natural buying steps of attention, interest, desire and action. So brief may not be best. Answer every question in your marketing message so they can naturally take action
7. Share Your Triumph over Tragedy Story
People are drawn in by stories of others who have triumphed over adversity. We tend to root for the underdog. Most entrepreneurs have a story of how their product or service helped them. Don’t hide that story from view. Take it out, dust it off and watch the magic that happens.
8. Build Urgency and Scarcity
We’re bombarded with thousands of marketing messages daily. Build a marketing message that includes a sense of urgency and scarcity so people have a reason to say “yes” now. Say “limited quantities” and offer an early bird special for early sign up. Give customers a reason to say “yes” now.
9. Use Strong Testimonials
You can say great things about you, but a satisfied customer can really brag. To get testimonials just ask. Testimonial should be 4-6 sentences in length and tell a quick story. Each testimonial should answer a different objection.
10. Offer a Powerful Guarantee that Reverses Risk
Many new entrepreneurs worry if they offer a guarantee people will rip them off. In fact you’ll gain far more business with a strong guarantee than you’ll lose from returns. Make your guarantee simple. Amazingly, the longer the guarantee time, the less likely a person will ask for money back.
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Business beyond Boundaries
As businesses race ahead in search of increased profits and larger markets, they increasingly need to hire experts with minimal training & management costs. They also want to retain the freedom of employment flexibility i.e. ability to change experts on hire, should the business plans change suddenly. Hence freelance experts are a smart decision for a growing majority of corporate in to today’s era of globalization where people talent and not geography is the limiting factor. These freelance experts are hired across levels, departments and countries where technology is fully harnessed to share insights/knowledge/expertise in a mutually beneficial relationship.
As the world of virtual/freelance employees gains momentum businesses everywhere are recognizing the benefits of this democratic way of working. What’s driving this trend? Business owners are discovering that there’s often a better value for their dollar when they hire freelancers. And they’re able to choose from an almost unlimited field of skill-sets for each specific project they need help with. With the freelance industry worth millions of dollars worldwide, as a freelancer, you have the ability to start a profitable business with a very low investment as well as have the flexibility to work almost anywhere, anytime.
Omnipresent Freelancing
More recently, however, a more fundamental change in the organization of work has been made, encapsulated in the concept of continuous change in the flexible firm. In this workplace of today which thrive on continuous improvement of quality and productivity thanks to empowered freelance / consultants / experts who do not want to weighed down by designations and other hierarchical blockades. In this fluid arena of high growth there is a need for both higher and broader skills which is easily filled by a growing band of specialized free agents / freelancers because of the following:
i. human resources: people, especially, the young, are much better educated than previously and more ready to take stretch initiatives and responsibilities.
ii. markets: consumers are now more demanding and no longer willing to accept simple, standardised services/products, but are looking for innovation, variety, novelty and high quality –the specifications of which are continuously evolving.
iii. new technology: especially IT/Telecom have begun a virtual revolution making global collaboration on a real-time basis a functional reality. This has led to a fundamental shift in the rate of skills renewal / multitasking, transforming the earlier of the way work management.
Win-Win Freelancing
Until recently, there was a definite stigma attached to freelance recruitment. Freelance was often associated with words such as inexperienced, unfocused, risky, etc. However, due to the boom in the requirements of skilled candidates in almost all sectors and new screening processes brought on by recruiters , and other specialize skills marketplaces/portals -‘freelance’ has taken on an entirely different connotation. No longer are freelancers judged as the people who cannot get a permanent job.
The new perception is that freelancers are highly skilled and efficient workers who can easily deliver miracles – there is a definite newfound sense of trust and confidence in the services that freelancers provide. Growing number of freelance options and talent is available at third party marketplaces which provide ideal linkages to both ends of the value chain i.e. service seekers as well service providers. Within any industry, freelance has become a very realistic and desirable option for many candidates – even candidates who are leaving permanent positions are now happy to look at freelance work – demonstrating a marked change in old employment models. For some, freelance has truly become a way of life – mirroring the work life balance issue that has become very prevalent in many other professional occupations.
Organizations are also starting to realize that freelance recruitment can offer them an economic advantage and sometimes give them an “edge” – a necessary thing to have in this very competitive market. Using freelance workers means that there is less financial commitment on a project-by-project basis, and less investment is needed – with a limitless ocean of skill sets with unmatched levels of scalability which is a great financial incentive for any organization concerned with its bottom line.
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Business is about influence, or “leverage.” Your book that you will author is a tool to leverage your credibility. And the first step in preparing your mind for success is to see yourself as an expert. Another way of looking at this is that you must sell yourself first to your dream of the possibility of becoming a best selling author.
So there are really two sales that must take place: the first sale is the one you make to yourself. The second sale is the one that actually produces money for you when members of your target audience complete the transaction with you.
To master the sale to yourself it is imperative that you write your own book. No ghost writer. You want your voice to come out strong and clear. One of the concepts we will discuss is your UPP which stands for your Unique Personal Proposition—which means your unique story. There is nobody better to get your message out then you! No one else has your story. Remember that the main reason people come to the Internet is to solve problems.
The purchasers of your book want your guidance. So you are paid to provide solutions to the problems that keep people up at night.
Creating Ideas
Here is how you create ideas: Complete a five minute exercise where you put your core concept in the center of a piece of paper and list as many ideas that are related to what you want to do. The key is to write everything down and do not pre-judge anything. This is the creative phase. You want to write as quickly as you can. Do not reflect at all on your ideas. The personal reflection comes in the next phase.
The key to brainstorming is recording all your ideas. This allows your subconscious to find relationships among them. There are three relationships that your mind will look at when analyzing your ideas. The great philosopher Socrates first espoused this concept 300 years before the time of Christ.
This process involves analyzing a) the similarity of your ideas (What is this concept like?); and b) The contiguity of your ideas (How are the ideas related to each other); and then c) the contrast of your ideas (How the ideas are different).
The ideas you create should all be involved in solving your target market’s problems. To bring this home on how this should guide the writing of your book, the late and great G.K. Chesterton summarized the importance of analyzing problems first when he stated that the focus should not be on your book, but on understanding and magnifying your target market’s problems first.
Your focus is not on you or what you think people need, but on the people—your target audience—and what they tell you they need.
This begins with understanding the difference between empathy versus sympathy. As an author, you must empathize with your target market. Empathy goes one step further than sympathy. Though the difference is essentially one of focus. Sympathy is the ability of showing how sorry you are that one person is going thru a painful situation. Empathy focuses on providing solutions for your target market. And the solutions that you provide should communicate the desired attitudes (what should I think) and the specific skills that are required to move to the desired end point (How do I get what I want and why should I do it a certain way and how do I implement an overall strategy in my life to make it happen).
Implementation is a key reason why information is the enemy to ultimate success. Information alone is passive as it fails to contextualize content. There is no implementation or ACTION if all you have is information. It is all content and no context.
The Author’s Mindset
The first principle is preparation. Authoring your best seller is no different than preparing to participate in an athletic event. You don’t just show up on game day without putting your body through immense preparations. The key to authoring a best selling book is to prepare before you start writing.
Here are the steps in preparation as we see it: there must be order in your life. Order begins in your mind, and then it must be channeled with a concrete game plan. Your success must acknowledge the need for patience, endurance and the ability to act in the face of fear and failure. Success does not come easily. You pay the price every step of the way.
The first step in preparation is to acknowledge your dream.
But what good is a dream if it stays in your head? You must give your dream legs. Thus, the second step is to take action on your dream of authoring your book. Don’t wait for life to slow down, because you know it won’t. Start making your dream of authoring a book a reality today.
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People from all walks of life have expressed an interest in operating their own business. In the past though it has been difficult to get the money together to do just that. With the popularity of the internet though it is easier than ever to start your own online business. Since you don’t have the same overhead to cover it is often more of a reality than opening a store locally.
Many individuals operating successful online businesses report that they make more money than they did working at their office. In addition, they love what they do and they have freedom to make decisions and to work when they want to. Having a flexible work schedule means you can meet friends, watch your children’s activities, find time to work out, and any other types of activities you couldn’t fit into your schedule before. You may even find you now have the time and money to go on a lovely vacation.
The amount of freedom a person is able to acquire with their own home based internet business can be a breath of fresh air. Imagine not having to commute back and forth every day to the office. You may find you no longer have to pay hundreds of dollars per month to cover the expense of childcare. Of course you have to be motivated in order to have a successful online business. You aren’t going to get anywhere if you don’t set goals for yourself and stick to them.
Making money is a very important part of any job you do because you need it to survive. It can be depressing to go to a dead end job you hate day after day. Yet if you start up a successful home internet business that you love being a part of you will look forward to the time you put into it. You will also feel financial freedom as the money keeps pouring in at a rate much higher than what you were making working for someone else.
I recently read a couple of stories online about people who have a business from home. One lady gets up about 7 am, takes her kids to school, comes home and takes a shower, then works until about 3 pm. She is able to get her children and take care of things at home without any problem after that. She is also making three times as much money as she was working for someone else.
Another story tells about a guy who sleeps in until about 10 am every day. He works online in his pajamas until about 4 pm. At this point he decides to get shower, get dressed, and go see what is going on in town. He knows many of his former co-workers will be out for happy hour by the time he arrives and he can hang out with them for a while.
This amount of freedom can really remove some burdens from your shoulders. I used to get very upset having to miss school activities and sporting events my children were in because I was working. Now that I work at home I am able to have a flexible enough schedule to attend them. I don’t feel like I am torn between having a career and being a home. I also make more money so I am able to take my children to do more family activities on the weekends and during the summer.
If you plan to travel often while operating a home based internet business, you should consider investing in a laptop. This way you can access your accounts from anywhere and take care of pressing issues. When we travel for fun I take along my laptop and get up an hour before everyone else. This way I can take care of a few details for my business and then focus on enjoying my time with them. You can have the same types of freedoms if you start your own home based internet business.
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Starting an online business can be very exciting and fun but you can spend an endless amount of money and waste counless hours doing the wrong thing if your not careful. I can tell you I have gone from being the happiest person in the world to beating my head against the wall becouse I jumped the gun and was not prepared starting out. I want to share with you some principals I’ve learned to help you overcome some of the hazards of starting an online business.
First Be determined. You have to make up your mind that you will be determined to succeed no matter what comes your way. Believe in yourself. This is very important, without this mindset you will never be successful in online marketing becouse in reality you will fail often, but the good news is, if you learn from your failures this will reinforce your determination and creat a snowball effect that will help drive you to your goal of making a profitable online business. For example say you try a certain marketing stragety for your new business and it flops. Instead of focusing on how terrible it was to waste so much time and investment. Think of how you can learn from it. Pick yourself up move on and try something different. Remember everyone fails. The difference is those who succeed are the ones that learn and move on. You too will eventually find something that works for you. There are countless ways to market online so I believe there is something for everybody no matter what your business is.
Second get organized. Write out a business plan that includes a mission statement, core values, ethics statement, your goals, and what your going to do, to reach your goals. Keep your business plan flexible. Revisit your plan every so often as it will most likely change over time. Find business tools that will make your business easier to operate. Lets face it you can’t run a profitable online business with a computer from the 80s. You will need a fairly up to date computer with some good organizational software like Microsoft Office. You should alawys be thinking of new ways to save time and automate your business as much as possible. The tools are out there, you just need to use them. I cannot stress this enough.
Third Get your finances in order. Set your budget and stick to it no matter what. If you do this you will alawys have the funds available to keep making progress. Don’t invest all your money upfront or on things your not ready for. Thats like putting the cart in front of the horse. Sure you have to invest money to make money but remember you need to invest wisely. Make sure you have a well mapped out stragety plan for investing in a new venture. Often you will not realize your bad judgment until after the fact. So it’s a good idea to have a backup plan in place to fall back on if your initial investment doesn’t pan out.
Fourth Schedule your time. You will want to imerse yourself in your new business and make it as much apart of your life as getting dressed when you wake up. Set aside some time out of your scedule specifically for your business and make it routine as going to bed every night. Seems like we never have enough time for something new but you’ll need to invest your time in order to work and grow your business. By organizing a sechedule, you won’t have to find the time it will already be there waiting.
Overview. Be determined. Believe in yourself. You are the only one who can make up your own mind. Get organized as much as you can this will make things alot simpler and you won’t waste so much time. Get your budget in order and stick to it or you could easily become financially ruined. Finally create a schedule where you have dedicated time of peace and quiet to work on your new business. Be creative and flexible. Alawys be learning new ways to grow and make progress in your business. Even the smallest steps will add up over time and will reward you in the long run. Keep a positive and open mind about your new business and don’t get discouraged. Enjoy yourself and have fun.
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After starting an internet adventure, our lives become occupied with more activity. We believe that creating an online business can happen while raising a family and developing a future. The awareness that home business success is time consuming escalates as our achievements begin to appear. Unfortunately, the workload increases and our time decreases. Is it time for help?
The answer lies in the reexamination of our long term goals. Developing a work from home enterprise requires a business plan. This is a roadmap for making money online which includes a design for our home business future. Before employing another person, determine the prospects of our internet venture. Are we going to manage it? Are we going to sell it? Are we going to walk away from it? Are we going to leave it to the family?
The future that is planned for our home businesses will determine the decision for acquiring help. Many of us enter the internet market with the idea of making extra money. In time, we begin to realize the full potential of an online venture. The opportunities for our families and the future are enormous. In addition, the idea to include loved ones during the development of our home based businesses could be beneficial. When success begins to evolve, we need to be prepared for the added duties that come with growth. Should our assistance come from family or outsiders?
Our long term goals will help with this decision. If our ambition is creating a work from home enterprise that will become a family legacy, plan to include loved ones from the beginning. Our internet ventures can benefit from their assistance but hiring outsiders is better if keeping business duties separate from family responsibilities is essential. The blueprint for making money online will determine the choice we make. But, how do we know that it is time to obtain help?
Revisit our business plan on a regular basis. Within this blueprint should be a section concerning the needs of our work from home enterprises. While looking at these duties, determine if the essentials of our internet ventures are being addressed. Is there adequate time to complete the tasks? Are we investing in the family? Are goals being met? Is there too much work and not enough day?
One of the most important ingredients of our home based business plan is the marketing design. Devoting the time for implementing the methods that bring potential customers to our online stores is vital. This is only one of the many facets that comprise our blueprint. Discovering that any of the essentials of our work at home businesses are not being met may indicate that help is needed. Sometimes a small adjustment in time management will help address the balance of our workload. But we need to be prepared for growth. After all, that is what happens with success. Time and effort are invested for our home businesses to develop. Don’t be caught off guard when success arrives. Help can take us to the next level.
Most home businesses begin with one person and one idea. We plant the seeds for making money online with time and effort. When success arrives so will added responsibility. This means more time dedicated to our venture. The development of our home businesses can benefit from additional help. Family, close friends or outsiders can assist us towards success. The decision of when and who to hire depend on your home business plan. Our future depends on the best choices.
“Living is a constant process of deciding what we are going to do.”
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