It’s almost a given that at any time in the United States and around the world some form of Law and Order can be seen on television. The show’s creators have done a tremendous job of franchising this brand. So what can we, as entrepreneurs and small business owners, learn from this example? Once we establish ourselves in the marketplace for our first line of business, we should not be afraid of branching out.
Just look at the Law and Order model. The creators waited until they were a mainstay in viewers’ weekly television fix. Once they were established they brought out SVU. Then of course came Criminal Intent, the now defunct Trial By Jury and the latest installment Conviction.
Let’s see how this could apply in the real world. I’ll use my business as an example because I’m very familiar with it! My main focus is on my virtual assistant business. I have spent a lot of time promoting it, tweaking my website, writing articles such as this one, joining virtual assistant associations and hanging out in various small business forums. Now, I have had very excellent results and seen nice profits and growth.
However, I am now at a point where promotion of that site is not a full time endeavor. So having the type A personality, being a bit obsessed with work like most small business owners I know, I was looking for additional places to invest my time and effort. The first step for me was to think of ways to use what I’m already doing to further grow my empire(well, maybe not quite, but I like to think big!)
My first new venture or as I like to call it my SVU, was starting my own article directory. It was a very natural lateral move for me as article marketing is one of my main marketing tools. I understand how important article marketing is to many online entrepreneurs. After all it’s a free way to get your name out there, highlight your talent and build incoming links. So, I did a lot of research and decided that it was something I would be able to do successfully. I set to work and within a few weeks had my site up and running. I’m not going to lie to you; I’m not running to the bank with thousands in extra income from it. I am, however, making a nice little supplemental income via Adsense and other advertising throughout the site.
So that was a few months ago and so here I am again. I am by no means spending my time solely on the promotion of my virtual assistant site and the article directory. I have been quite busy with my virtual assistant duties, but I still have that need to always be cultivating new things.
I recently began thinking of what I could do next. I’ll be honest here. I read all the same articles, websites and all the hype of building site after site just disgustingly loaded with keywords to generate Adsense income. I seriously considered these options. Now, I am not an expert on these matters, so that very well may work for some people. It’s just not something that I could get excited about. I felt like I needed to find something that I really enjoyed.
I did go ahead and use Wordtracker and other keyword research tools. I started brainstorming. What do I want to do? What do I like doing? And wouldn’t you know that one of the top keywords on all those lists fit the bill! Horses. I was so excited to see that word there. I have been riding horses since the time I could walk and am constantly reading anything new about riding, showing, training, horse care, etc.
Enter my new horse information site or in keeping with my premise, my Criminal Intent. Now I know this doesn’t exactly follow the Law and Order doctrine but bear with me. The success of most online business is based on ability, talent, salesmanship, promotion AND passion. In any business, we must be passionate about what we’re doing, or we will quickly burn out. In my case, I’ve taken my hobby and put it to work for me. And although the site is young, it’s quickly proving to be another nice supplemental income.
All of us need to be prepared for some of our ventures to fail, case in point, Trial By Jury. Although I’ve yet to have my own Trial By Jury, I have many ideas of future projects and am realistic. I know that not everything will work, but the main thing is to keep going.
I really believe that in business we must look at those who have been successful, in any field, and learn and apply what we can from their technique. There is a lot to learn from simply being observant of our environment, even watching TV! So thank you very much to Dick Wolf and all those that have modeled the Law and Order principles so well.
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We live in a world where the internet is one of the most important tools for communication and business. The convenience the internet offers is vast.
About a decade ago, online businesses boomed and since then many people who wanted to make some extra buck turned to the internet. Some are legitimate businesses who sell products and skills and some are fraud sites that steal and harass people.
An example of these fraud schemes is the Make Money Fast or MMS schemes. This scheme is very much like chain letters forwarded to people. Make money fast will often claim that it is legal and promises vast sums of money in a short period. It will promise you with too good to be true investment opportunities.
People, especially those who are unlucky are easily deceived into joining this kind of frauds. So why do people believe such things? The only explanation is that they think these schemes are true and that they can afford it.
People tend to think “what do I have to lose?” and another thing is, almost everyone would love to make easy money.
Make money fast schemes usually come in the form of an email. The contents of the letter states that you should send money to some or all the names on the list then include your own name and send the email to other people.
Here are some basic contents in Make Money Fast emails:
• It will usually start with a greeting from the person who created the letter.
• This scheme will include some testimonials from “investors” that will say that it made them a millionaire or made their life easier.
• It will include a list of names and addresses.
• It will state that you have to send a specified amount of money (usually a small amount of money) to some or all the people on the list.
• It instructs you to forward the email to as many people as possible and modify the list of names by placing your own name and address at the bottom and removing one at the top.
• It will usually claim that it is legal and will promise you a return on your investment.
There are several variations of this scheme. One common type is that it will instruct you to send money to people as payment for reports.
It will always claim that it is legal and some will include section of the law to confirm the legality, when in fact the very same law will state that it is illegal.
There are also websites that offer these schemes, and often it will look very attractive and legitimate to lure people in investing. It will display pictures of people smiling and will include testimonials. Keep in mind that these are just photos which can be purchased for cents at various graphic sites and also be aware that anyone can make testimonials.
Although some of these websites are legitimate and offer true business opportunities, most are fraudulent. Before you invest, here are some tips on how to distinguish fraudulent sites from legitimate ones.
Fraudulent sites will often offer investment return and big profits that sound too good to be true. An example is that some will offer to convert your $20.00 investment into $50,000.00 in a matter of days and some even millions.
Find out if there is at least a reliable contact address on the website. If it is legitimate, it will include a legitimate phone number and address of the person. Call the phone number and wait for someone to answer to find out if it is in fact legitimate.
Research the website on internet forums to find out if it is a legitimate website or blacklisted. You can also find out if the forums you visited and the website are fraudulent by tracking the IP address. If the IP addresses are the same then it is fraud.
Keep in mind that not all offers on the internet are true. Save yourself from frustration and losing money, and always research before investing in any kind of businesses!
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We have all heard of PayPal. PayPal is an online credit card processor that allows online businesses to securely accept credit cards as a form of payment. In addition to PayPal, there are additional online credit card processors.
Online shopping has dramatically increased in popularity and each day more consumers think about purchasing online. Online shopping is popular because it is generally easy and convenient. Online credit card processors help to make online shopping hassle free. Online credit card processors are used by large or small businesses. In additional to nationally known companies, online credit card processors make it easy for work-at-home individuals to successfully make a profit selling homemade or wholesale merchandise.
For individuals interested in starting their own online business, finding the perfect online credit card processing company make take sometime. Credit card number are valuable information and unfortunately many account numbers are stolen each day. In addition to protecting the assets of your business, obtaining a secure online credit card processor will also protect your customers. Consumers do not want to be shopping or handing out valuable personal information to an unsecured website or credit card processing company. The best way to determine the success of online credit card processors is by searching for customer feedback on the internet. Many times clients will post feedback when they have had a positive or negative experience with a company.
In addition to personal and business security, fully researching the various different online credit card processors is a potential way to increase your profits. For allowing you to use their services, you are charged a fee. The fee and rates will depend on the online credit card processor in question. For this reason, it is important to shop around and find the best value for your money. Although cheaper rates are nice, it is not always better. Go with your gut instinct, if something seems too good to be true it may be. Research is an important tool in keeping your profits intact.
It is not uncommon to come across online credit card processors that offer certain guidelines or restrictions on their services. For example, there may be a select few of online credit card processors that limit the amount of sales it processes. This limit may be monthly, weekly, or even daily. If your business becomes a success, this restriction could only hurt it and could cause you to lose potential profits.
Another restriction may include the type of business that you are operating. Although each online credit card processor is different and they tend to operate under different standards, some online businesses may be a violation of their standards. A few examples of the businesses that online credit card processors may refuse to service are gambling sites, adult sties, or pharmacies. Before entering into a contract with an online credit card processing company, it is important to read through their contract rules and guidelines.
Credit cards are used by consumers because they are a convenient and easy way to participate in online shopping. If you are operating an online business, whether it be large or small, consider accepting online credit cards. There a wide number of online credit card processors available to serve your needs and help your businesses grow.
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Approximately ten months ago I was sitting in a hospital room having been rushed to the hospital with chest pains. I knew I had to do something different for a living. While I was out of work on short-term disability I discovered I could make a living working from home so I began a website. My goals were to make enough money to continue my modest lifestyle and possibility afford things to help me relax, like vacations, an occasional massage, etc…
Well, I have been living off my websites since February 28th of this year. Now I have the time, freedom, and the money to do everything I wanted to but the ironic part about it, I don’t need any of those things now. My level of stress is nothing compared to what it was working for a major corporation. A vacation is always something I could use but I don’t really need a massage. When you work for the big company you need more vacation time, you need ways to relieve stress, you need to find ways to spend more time with the family, etc…
My friend, who has 2 kids, has been working 12-14 hour days for the last couple of months. He works for Fidelity Investments. I don’t know why he has been so busy lately but he has seen his daughter 15 minutes in the last 3 days. His other daughter has been in the hospital since she was born in March. (I am writing this in June) He can’t even find time to see his daughter that is home, never mind the one in the hospital. I never wanted to live like that and hearing his stories gives me motivation to continue developing my online business.
What a lot of people do not realize is that they could do it too. You do not need a business degree to start an online business. You do not need to have thousands and thousands of dollars to finance the start up. You can start your own work-from-home business for little to no money. I know, it seems too good to be true. It is beginning to sound a lot like a “get rich quick scheme” isn’t it? Well, it is not. I am not going to promise you that you will make $100,000 in your first month, or some other ridiculous number I have come across. I am not even going to push a specific program on you. All I am doing is telling you it is possible.
So, how do you do it, right? You can either begin a website designed around some affiliate programs. An affiliate program is simply a relationship between you, the affiliate, and a merchant, the retailer. You promote their website or product at your cost and if a sale is made by clicking through your site you receive a commission. If a program is legitimate it is free to join. So, technically, you can begin your online business of affiliate marketing for whatever it costs for web hosting. If you chose to do more to promote the site you can but it is not required. In other words, you can control whatever you spend on your new online business.
If you are not technical and do not feel you can run a website, which of course you can, but you are good with numbers you can become a FOREX trader. FOREX is the largest investment market in the world. It consists of trading foreign currencies for profit. You can do this with a computer and not need to depend on other things like you would with a website. You are in complete control of your future. You can start a FOREX account for as little as $200-$300.
Regardless of what you chose to do for your online business the same rule applies. The more you put into it the more you get out. If you are a workaholic but would rather do the work for yourself now instead of a billion dollar corporation you will most likely make a lot more money. If you just want to make enough to cover the bills and would want to spend more time with the family you can get by with 1-2 hours a day.
Take it from me, just 3 months after I began my website I was home full-time caring for my little girl. Take control of your life before you look back at your retirement party and realize you missed it.
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Copyright 2006 Harrold Swalve
There comes a time in almost everybody’s life that you start thinking about setting up your own Online Business. There will be different reasons why these idea’s start to form themselves into your head but that doesn’t really matter.
You might have met up with friends who run an Online Business and thought to yourself, “I could probably run a better business then these people”. Or, you want to stay at home to spend more time with your kids and still make a decent income. In my opinion your reasons to start an Online Business are of less importance.
The fact is, once you get those kinds of thoughts it becomes almost impossible to ban them out of your head without acting on them.
So, decision time has arrived and there are a lot of decisions to make. Probably the most important decision ever is what kind of Online Business you want to start. You should not take this lighthearted since your whole future will depend on this one decision. It might even be the deciding factor between success and failure.
In the online world the available online businesses can be divided in a few different groups.
Multi Level Marketing where You Sell Products and Build Your Network.
Sell Other Company’s Products Through E-bay or Your Own Web Shop.
Sell Affiliate Products Through Pay Per Click Advertising.
Create Your Very Own Product to Sell or find Affiliates to Sell it for You.
Build a Information Web Site and Make Money Through Google Ads and Affiliate Products.
Become a Freelancer and Offer Your Skills in Exchange for a Fee.
All these Online Business Opportunities create an equal change for you to build a solid income which is what you are looking for. You should have a closer look though.
As you can tell there is one thing which all these different groups have in common. You have to sell something to make a living which as far as I’m concerned makes sense. But there are major differences in how you will sell the product or service.
To benefit most from the available opportunities you will have to do some soul searching.
Why?
You will have to get to know yourself. Let me explain this with an example.
Imagine that you are a people person and really enjoy working together with others to achieve your dreams. That’s when an Online Business like Multi Level Marketing would be a good choice. You will be able to build your business online as well as offline. You can sell your products and contact new prospects online as well as offline. This way you could benefit from your people skills.
Now imagine that you are a shy person, who dreads talking to strangers. Don’t you agree that your chances on success have just drastically decreased.
Another example:
In your previous career working for a boss you worked as a bookkeeper. You where good at it and really enjoyed it. The only reason why you want to work at home in your online business is spending more time with your kids.Your best bet would be a new career on a freelance base. Set-up a simple web site, contact company’s in your area, advertise in the online world and your new career has started.
I sincerely hope that by giving these examples you start to understand how important it is to know yourself. In the end becoming successful with your Online Business completely depends on it.
As stated by Plato:
“The beginning is the most important part of the work”
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Copyright 2006 Christopher Robinson
Starting a business is an exciting venture but it is easy to get overwhelmed with all the myriad tasks needed for your initial launch. When you start your online business it is very important to have a plan. This will help you organize and focus on all the different things you will need to do.
Your business concept: This should be something you really enjoy doing. When you enjoy your business you will succeed and be able to put the work into it to make your business successful. Make a list of several topics that you are interested in and then check supply and demand. You should have a business concept that is high in demand and low in supply. You will check for demand on http://inventory.overture.com/d/searchinventory/suggestion just put in your keyword for your concept and it will tell you how many searches have been done for it in the previous month. Check for supply on http://google.com this will tell you how many websites are already into this particular business concept. When you have selected one with more searches (demand) and less supply (websites) you will have a niche or specialized market and can make this your business idea or concept
Define your market:
* Decide who needs and wants your type of products and services * Where do they go-publications, websites, discussion boards etc. for planning your marketing * What are they interested in-products and services
Choose your products: these will be in demand products and services for your chosen market. They can be affiliate programs or your own products and services
Set your goals. Write down your business goals:
· Where will your business be in 3 months? What will you need to do to achieve this?
· Your goals for your business in 6 months-what you need to do to get to this level
· Finally your projections for 1 year- how will you achieve this
Prioritize: Decide what you will need to do first and set your goals accordingly. Organize your time, make a daily schedule and weekly schedule.
How much time you can spare for your business: Decide on the amount of time you will be able to spend on your business. Realistically this should be about at least 3 hours per day.
Be prepared to discipline yourself: A business is hard work there is no such thing as getting rich quick with no work. It usually takes about 3 months to make any profit at all. You will need to be prepared to work hard and face ups and downs. However with persistence you will succeed.
Learning is power: educate yourself and become an expert in your field. Your 1st few months in business should be spent on learning as much as you can about your industry. After this you will find that even if you have surmounted the learning curve business is a continuous learning experience.
Conclusion: Your mindset: when you decide to start a business you need to think ahead and have an attitude for success. Business is a serious thing and to be successful you will need to prepare yourself to succeed. Think success and be persistent. There will be some tough times ahead but if you are really determined you will succeed. Many businesses fail because people give up before they have given themselves a chance to make it.
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Once you start an online business the benefits are multiple. Imagine being able to work whenever you want; however you want, and with whomever you please. What if I tell you that you can be your own boss, you choose your own schedule and still make a lot of money?
For most people this is just a dream, but the truth is that it may be easier than you can imagine. Bellow I have enumerated and briefly explained the many benefits of starting your own online business. Also you will learn how to easily do this and start earning money from home.
1. You are your own boss.
One of the biggest benefits of starting your online business is that you are your own boss. No one tells you what to do or how to do it. No one asks you questions, complain about your work, questions you about why you are late, why didn’t you do this, why didn’t you do that, etc. This increases your self esteem a lot. You are not a slave of someone else anymore. In fact if your business grows, you will have people working for you and not the other way around.
2. You choose your own schedule.
One of the most liberating things ever is to work whenever you want, not when someone else wants you to work. Imagine being able to work when you feel on the mood and not because you have to. This will reduce your stress level to at least 50%.
3. You choose your own environment.
How many individuals complain that they hate their job environment? Are you tired and frustrated of that hostile environment that surrounds you at work? You are not alone. Most people complain about other people. Sometimes it is just not possible to make everyone happy, specially if you work on customer service. Sometimes other employees don’t want to cooperate.
It is just uncomfortable to work with other people that do not like you. You can put a stop to all of that and save the hassle by starting your own online business, because if you start an online business you can work surrounded by your family and friends or just alone in your room.
4. You make a lot of money.
You can make more money working for yourself than working for someone else. That’s a fact. Think about it, when you are an employee, you have to produce more than what the owner pays you, otherwise the company couldn’t make a profit from your efforts and they wouldn’t hire you in the first place. That’s one of the reasons that many employees feel exploited and frustrated. They feel the effect of earning less than they produce.
In the other hand, when you work for yourself on your online business, you ‘eat’ all the profits you produce. No one takes them away from you. You don’t have to leave your home, so you don’t have to spend money on gas, car maintenance, toll fees, cloth, etc., etc., etc.
You don’t have to spend time in nonsense activities either. It is all pure profit. Also, the Internet takes care of most of your business. So, you receive a lot of leverage, which multiplies your profits a lot. The income potential with an online business is amazing!
5. You are free.
Freedom is one of the most important things in life. I mean you could make a lot of money, but what would you do with it if you have to spend the rest of your life in jail. Is it worthy to be rich and be controlled by someone else all the time? Of course not!
Most people want to be rich so they can be free. Most people want to have money, so they can buy all they want without guilt feelings and without limitations. This is called financial freedom. One of the biggest benefits of starting your own online business is that it can set you financially free. Once you become free, you can start enjoying freedom in many other areas of your life.
6. You earn passive income.
With an Internet business you can earn passive income. This means that you can earn money even if you are not working. Let me explain this to you. Most people and business owners have to continually work in order to earn something. If they stop working, they stop earning. This is not good. You must find streams of income, which allow you to profit continually even if you stop working.
An online business is the perfect solution to that problem. The Internet allows you to set your businesses on autopilot. Once you set up everything, said businesses produce money by themselves, so you don’t have to be all day behind your computer screen. Then all you do is to check them often to make sure that everything is running smoothly.
7. You have multiple streams of income.
You have probably heard that you “should not put all your eggs in one basket.” Even if a business is generating a lot of money, you won’t feel safe by earning income from one source only. You will take it too seriously. You will feel nervous. You know that if that income stream dries up, it will cause a chaos on your financial life.
In the other hand if you have multiple sources of profits, you will feel comfortable. You will be relaxed. You will know that if one source stops producing profits you will have many others to back up that situation. An online business allows you to set up different income streams easily. This will contribute to your peace of mind and it will make you happy.
There are multiple benefits to starting an online business as you can see. “Time is money.” Are you investing it wisely? Maybe you have being wasting time and energy on activities and jobs that you don’t really care about. Take a smart decision today. Start your own Internet business!
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An online business is a business that is run via the internet. These businesses may include retailing, outsourcing of services, reselling of items and others. Finding an online business that you can make money from may require you to create a website that advertises your business and items, registering yourself on certain websites or forums where you can advertise your services and finding clients from the rather huge world of the internet.
There are a lot of businesses you can start on the internet and the first thing you should establish is what kind of business you think you can successfully run. There are outsourcing businesses that offer manpower for a whole lot of online jobs, like writing jobs, research jobs, accounting jobs and other web site related work. If you are a programmer who specializes in optimizing websites, an SEO business could be your online business of choice.
Knowing what you can easily offer people online and what business you can successfully run and make money out of is the first step in running an online business. After determining this, you will need to come up with a plan for the execution of your business idea. You may start with hiring a programmer to create your website for you or you can create your own website if you are capable of doing so. You will also need to find hosting for your website as well as to register your domain name. If your site requires additional manpower, you may need to look for the people who will be working with and for you, like for those businesses that offer outsourced workers. You cannot put up a site that offers outsourced work and workers without the people who are capable of doing the services you are advertising. You will also need to establish a way for your future clients to communicate with you. While you can use a free email provider for this, it would be more professional for you to have an email connected with your domain or website.
Another thing that needs to be ironed out for your online business is your billing service. While there are businesses that may bill their clients directly after a contract has been agreed upon and signed and these bills are paid for through checks that are deposited into the service provider’s bank account, there are some clients who require a certain online billing system for them to pay for the services they have contracted. You may need to register with a billing system like Paypal for your online business to make billing and payment easier and less of a hassle to you and your clients.
Putting up an online business may be easy or hard, depending upon whether you did your research well and laid down all the groundwork before you began. You can make money out of an online business if you execute the necessary steps and do not miss out on some of the essentials that are needed for an online business to succeed.
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Effective marketing medium like newspapers, popular magazines or TV are very important for boosting a business. However, for small businesses especially for those that are just starting, advertising through these medium might be too expensive.
However, with the internet, there are already powerful but cost-effective measures to gain free marketing. First requirement, though, your small business must have a website. Invest on it and find its advantages.
One very affective way to boost your business quickly but not spending too much is through having your business website listed on an online business directory fast. Actually, you can have it listed on many directories, repeatedly. Your website will slowly get ranking and attract many potential customers in the process.
On the other end of the bargain, don’t you know that running and organizing an online business directory can be quite profitable? First, you must first know what its advantages are and how you can get more search engine optimization importance for it. Only then will you find that it is indeed a lucrative online site.
There are online business sites that want to list their companies as an advertising tactic on online business directory websites. Online business directories are much like yellow page sites online. They are a great help for both users and business websites because online yellow page sites also list the websites together with their city address and zip code.
Other online business directories list websites like this, as well. This strategy boosts the chance that business websites even small ones, come up on their target customers’ local search.
On their own, small and local business, company websites cannot get higher rankings, since they might only have 5-10 pages. Thus, online business directory advertising websites are really helpful and significant for them.
As online business directories regain more recognition among internet users, more business websites find make sure they are listed on them. An online business directory connects buyers and sellers. They offer the same advantages as advertising in traditional yellow pages. By having a business website listed, they can establish their brands, give customer latest information about their business and what’s more important, attract new customers.
Many online business directories list websites free. Some asks for reciprocal links. Nevertheless, once an online business directory achieved a good ranking especially on major search engines, they may charge for listing already. Listing sometimes is categorized from basic listing to other listing opportunities, like attaching company logo, giving a direct link to the website, and maps/directions to the business website address.
There are also upgrading opportunities. Larger online business directory services may offer a business website already subscribing a basic listing with online coupons, acquisition services and reporting tools.
One of the characteristics of a good online business directory is its good organization. If you are running an online home based business directory then you have to know that it is very critical to have a well-organized structure for your directory. Having a good directory structure will not get your users hopelessly confused and make it easy for them to find what they need.
Also, having an organized business directory means they are all in one place and makes it easy to have a back up file for it. Like organizing a real file cabinet, you can have your online business directory organized by having three levels. The file cabinet itself is the first level, 2nd is the file drawers and third is the file folders.
Understand that whatever end of the deal you may be, a small business website opting to have your site listed in an online business directory, or a directory offering free and paid listings, you can have advantages.
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Do you know what’s happening in your own site search? Understanding site search is one of the most important KPI (Key Performance Indicator) you should measure. According to a Forrester study, over 50 percent of major web sites fail in search usability. When your search fails to deliver, your conversion suffers. A low converting site will result is less sales and decreased revenue. Search is not just another nice feature to have. You have to think of search as a revenue generating part of your business.
Your company works hard to drive traffic to your site. Many visitors will use your on site search instead of browsing through your site. Online shoppers want to use site search to expedite the shopping experience. The faster and easier they can locate the product they are looking for the more likely they’ll buy on your site. The more roadblock you set in place to inconvenience the shopper, the more likely they’ll buy from someone else.
Do you know what they are searching for? Are you in any way measuring what search phrases are queried on your site? It is not enough to have site search as a feature. You must analyze it. You have to understand it. Then, you have to make adjustments based on your findings.
The best place to start learning about your site search is through the search log files. If you don’t monitor your log files, you will fail to gain an insight into what your customers are looking for on your site. Understanding site search is a KPI that should be part of your tactical operations. Learning about site search will tell you what your customers are looking for.
In addition to understanding what site visitors are searching for, you have to test what results yield from searches. For example, if your customers are searching for “return policy” what results are they shown? Are the search results relevant to the search queries? If the result you get is not the best possible result, you have to tweak you search engine. The top few results must be relevant, because searchers are not interested in reading deep down your search results. Result number 10 is infinitely more irrelevant than result number 1.
Every reasonable search phrase should result in relevant search results. For example, if the site searcher types “return policy” in the search field, the search should result in some result. Every e-commerce site should have a return policy; therefore, the site search should yield the relevant result. One of the worst possible outcomes for a search query would be no result. If a user types any relevant key phrase, it should result in relevant results. If they don’t, your search is failing your customers.
Site search is a tool to enhance customer satisfaction. If it works as it is supposed to, it has done its job. If site search fails it becomes a frustrating experience instead of a positive experience resulting in lower conversion rates, lost sales opportunities, loss of revenue and unhappy site visitors.
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